As we reported in this week's Supply Chain by the Numbers, Alibaba had a blow out "Single's Day," the odd Chinese on-line shopping event started some years back as a protest movement against Valentine's Day.

Alibaba raked in $38 billion in so-called Gross Merchandise Value on the day, a rough measure of sales through Alibaba's platform.

The photo below shows Alibaba employees fired up watching the company's electronic ticker showing sales volumes (in yuan) soaring.

We say: Looks like fun, even if we do think Single's Day is a little odd.

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