Search By Topic The Green Supply Chain Distribution Digest
Supply Chain Digest Logo

Gary M. Barraco
Global Product Marketing
Amber Road

Supply Chain Comment

Gary M. Barraco
Director, Global Product Marketing
Amber Road

Gary is responsible for developing strategic product marketing direction and presenting the Amber Road brand and solutions worldwide. As the platform evangelist, Gary develops and launches customer insights, go-to-market plans, product messaging and content, and field marketing tactics which establish Amber Road’s solutions as a standard in the Global Trade Management space.

Previously, Gary was VP, Industry Development for ecVision for 9 years prior to its acquisition by Amber Road. He also held marketing positions with tech companies where he was instrumental in implementing programs that yielded exponential growth and spearheaded alliance relationships with a range of third-party organizations. He has 20 years of active military service where his primary specialty was providing marketing support to Army National Guard recruiting and retention operations in New Jersey.

For more information, please visit

February 14, 2019

Just Call it a Trade Wall: Overcoming the Barriers

Trade Policies all Around the Globe are on the Move


Almost every major economy is building a “trade wall” along its borders – the US, EU, UK, and China. Concerns about the appropriate balance of trading between nations, consumer safety, protecting against terrorism and of course generating revenue is at the root of volumes of legal documentation and a corps of agents at all points all over the world enforcing them. Trade policies all around the globe are on the move. Tariff discourse is evolving into action, non-tariff measures are increasing, and the number of free trade agreements has risen to record levels. In this fluid environment, it can be challenging to pinpoint trends and assess how trade policy shifts might impact business and products. While new policies are being implemented, shippers and manufacturers all over the world are scrambling to re-configure their supply chains both physically and financially by finding alternate production sources and new suppliers.


Barraco Says...

In this fluid environment, it can be challenging to pinpoint trends and assess how trade policy shifts might impact business and products. 

What do you say?

Click here to send us your comments

Amidst the breakdown in US-China trade relations and the ongoing trade war, the rest of the world is scrambling to make trade moves that will insulate them from uncertainty. The United Kingdom is racing to strike deals with the US, China and Asia countries, and EU nations to shelter their economy during the impending Brexit, whose deadline looms just weeks into 2019. “In the past two years, the global trading atmosphere has been poisoned by a culture of insularity and mistrust, with a number of countries turning their backs on globalization and focusing on protectionism. In this increasingly isolationist world, casting off the EU’s old trade deals and winning new ones will be tougher than ever,” says Sourcing Journal writer Melissa Twigg.

This trade volatility and disruption affects every company and every industry – and often not for the better. The fact is, global trade volatility can carry a hefty price tag. It can drive up the cost of raw materials, manufacturing, transportation, duties and tariffs, and ultimately increase the prices paid by consumers. For instance, US and foreign automotive manufacturers alike have issued dire warnings that new tariffs levied by the United States will increase production costs, which will raise vehicle prices, potentially reduce sales and force worker layoffs. China’s production numbers are dropping and factory activity is slower than expected.

It is critical to be tuned into the geo-political topics that are impacting the direction of global trade and the implementation of punitive and retaliatory tariffs. Companies should consider how to react to these developments and brace for more changes that might come down the road.  Today’s trade policy landscape calls for leading technology that can help identify opportunities for growth, boost productivity, enable compliance, and minimize risk. That is a tall order in times like these.

To efficiently import or export goods, you need fast access to data for all the countries with which you trade, coupled with a digital supply chain execution platform. Unfortunately, collecting, cleansing and publishing global trade content is complicated by the number of countries and government agencies, differences in trade regimes, a wide variety of formats, and rapidly-changing information. Trying to maintain a complete and accurate database can be time-consuming and costly.

Amber Road offers the industry’s most comprehensive database of government regulations and international business rules, tightly integrated within our suite of global trade management (GTM) software. Global Knowledge® powers our GTM suite by underlying the processes of importing, exporting and administering preferential trade agreements.  To learn more about trade compliance solutions, visit

You can also check out our recent Trade Trends Report to find out how companies are leveraging technology to overcome emerging and enduring global supply chain management risks.


Any reaction to this Expert Insight column? Send below.

Your Comments/Feedback




Follow Us

Supply Chain Digest news is available via RSS
RSS facebook twitter youtube
bloglines my yahoo
news gator


Subscribe to our insightful weekly newsletter. Get immediate access to premium contents. Its's easy and free
Enter your email below to subscribe:
Join the thousands of supply chain, logistics, technology and marketing professionals who rely on Supply Chain Digest for the best in insight, news, tools, opinion, education and solution.
Home | Subscribe | Advertise | Contact Us | Sitemap | Privacy Policy
© Supply Chain Digest 2006-2023 - All rights reserved