Search By Topic The Green Supply Chain Distribution Digest
Supply Chain Digest Logo

Jim Preuninger
Chief Executive Officer
Amber Road

Supply Chain Comment

Jim Preuninger is the Chief Executive Officer of Amber Road and serves on the Board of Directors. With over 25 years of software industry experience, Jim has been a part of the evolution of the supply chain management market from a domestic focus to one that now encompasses global operations for logistics, transportation, trade compliance and trade finance.

Jim founded Amber Road (formerly Management Dynamics, Inc.). Through his visionary leadership, Amber Road has defined the Global Trade Management (GTM) market. Jim oversees corporate development and is responsible for opening new markets and expanding the company's portfolio of solutions through strategic partnerships and acquisitions.

Jim began his career at IBM where he held several positions in sales and marketing. Jim holds a bachelor's degree from Drexel University.

March 16, 2017

Nimble Supply Chain: Visibility and Agility

A few Single Solutions That Keep the Entire Supply Chain in the Picture


While the political arena is as contentious as ever, there is no debate about the volatility in global trade today. The only true constant is the state of upheaval: from growing protectionism and the rapidly changing regulatory environment to cargo theft and pressure from consumers, organizations must determine the best way to adapt. Two key factors are visibility and agility. Supply chain visibility is an oft-overlooked, yet critical, capability for today’s organizations. This complex feature requires maintaining sight of business goals and the benefits of various methods and solutions for maintaining visibility. While many companies are wrangling several different enterprise solutions to help provide a complete picture, there exist a few single solutions that keep the entire supply chain in the picture.

Preuninger Says...

The most agile companies are those with clear visibility of their entire supply chain.

What do you say?

Click here to send us your comments

Know your Supply Chain

In this era of stepped-up enforcement, organizations must be aware of every facet of their supply chains. From sourcing and manufacturing through transportation and delivery, visibility can prevent problems before they happen and allay the possibilities of delays and detentions. When delays and detentions do happen, agile organizations respond immediately with documentation to speed cargo release and mitigate further problems. Regulatory roadblocks in the form of restricted party screening, certificates of origin, and complex entry requirements can be mitigated through efficient supply chain management solutions that include visibility over the entire process.

Technology has caused rapid shifts in how we track and monitor the movement of raw materials and goods. Just a few decades back, the supply chain was managed with reams of paper, pens, and landline telephone calls. The advent of computers, barcode scanners, and instant communication via the internet revolutionized logistics and supply chain management, and technological capabilities continue to evolve. Today, every piece of cargo is tracked and monitored electronically, and the best systems integrate all points of the supply chain into one accessible solution.

Reimagine the Customer Experience

Along with the evolving technology comes evolving demands from consumers. An infinite array of product choices and customizations is open to consumers, and they expect swift delivery and clear communication at every step. And yet despite these evolving requirements, consumer demand and consumer confidence remain low, with retailers closing storefronts and folding entirely in rapid succession. For those companies still managing this volatile environment, bottom lines are bottoming out, and quick turnovers on inventory are a must to maintain market traction. To keep on top, organizations need to micromanage the supply chain process through visibility, right down to the SKU level.

Transparency goes hand-in-hand with visibility, in today’s climate of active consumers and information overload. Organizations who want to gain or maintain leadership in consumer confidence must have access to every step of the production process, from raw material orders to delivery at the customer’s doorstep. Innovation should be supported, and not hindered, within supply chains via increased visibility from start to finish. Direct management of raw materials supply and demand improves the ability to make design changes based on actionable information while reducing the development cycle for new products. When organizations embrace visibility, they can mitigate risk, respond instantly to consumer preferences, and quickly resolve issue as they arise.

How to Remain Agile

Paper and a landline telephone will never again rise to prominence as the main tools for keeping track of your supply chain, nor should they. Agile companies employ only the best-in-class solutions to keep all aspects of the supply chain visible at all times, mitigating risk and speeding time-to-market. With the growth in e-commerce, the unpredictability in regulatory changes, and the certain uncertainty, the best reaction is the one that happens fast, with the instant knowledge to make changes and decisions on the fly.

Regulatory compliance has never been a simple task, and it grows ever more complicated the more your organization spreads to new markets and encounters new regulations. But fear of compliance should never stop an organization that is ready to expand. Instead, employing a full-service solution that facilitates real-time communication combined with increased supplier and product traceability means no market remains untapped. Organizations must embrace technology that allows them to easily connect with supplier data to see documentation, on-site inspections and audits, and any ongoing certifications in real-time.

The most agile companies are those with clear visibility of their entire supply chain. They are the ones best stationed to weather the volatility in global trade and commerce that is sure to come. Enterprise-class technology solutions that offer flexibility and visibility at every step are a required part of every agile company’s playbook to stay ahead of the game in 2017 and beyond.

Download Aberdeen Group’s report, Supply Chain Visibility: Know Sooner, Act Now, to learn more about the importance of visibility and how it allows you to keep your supply chain on time despite inevitable disruptions.

Any reaction to this Expert Insight column? Send below.

Your Comments/Feedback




Follow Us

Supply Chain Digest news is available via RSS
RSS facebook twitter youtube
bloglines my yahoo
news gator


Subscribe to our insightful weekly newsletter. Get immediate access to premium contents. Its's easy and free
Enter your email below to subscribe:
Join the thousands of supply chain, logistics, technology and marketing professionals who rely on Supply Chain Digest for the best in insight, news, tools, opinion, education and solution.
Home | Subscribe | Advertise | Contact Us | Sitemap | Privacy Policy
© Supply Chain Digest 2006-2023 - All rights reserved