As always, we received dozens of short emails thankiing us for our daily video recaps of CSCMP 2011 last week, especially for those who couldn't make it. Thank you for watching.
Our Feedback of the Week is from Sandy Vosk of ATS Inc., who notonly did that, but also sent to us and our readers a detailed summary of a session we missed, on supply chain and social media. Excellent!
We publish that letter, plus just a couple of the short ones we received, including one calling for the return next year of Gene Tyndall as part of our video summary team, and Tyndall himself saying he will back back after a 3-year absence.
Feedback of the Week: CSCMP 2011 :
I was just listening and reading your reviews of the CSCMP conference and definitely agree with your recommendations for improvement. The biggest thing that always amazes me is that there is always something good going on and whatever you're attending, you're missing so much more. One of my wishes and recommendations is that each session was filmed. This should be available for free to conference attendees and on an opt-in charge for members and non-members afterwards to more than cover any costs to CSCMP.
The real impact of this and the reason for this note is that you missed what I thought was one of the best sessions overall, Wednesday morning’s Mega Session on "...Texting, Tweeting and Friending the Next Wave of Supply Chain Innovation”. First of all the moderator, Adrian Gonzalez, as well as I was amazed that it was an SRO crowd, at 8am ...on Wednesday . The outstanding panel gave clear examples of how they are using social media in their companies today and the business benefits in doing so. Here are a couple of nuggets from my notes that I thought you’d find interesting:
Social media today is focused predominantly on:
The focus in the future will be
Great comment from Terri Griffith, Prof. of Mgm’t, Santa Clara Univ.; SCM is a game of real-time information. The key question Is how good is it.
Social media is much more than Facebook & Twitter. People are willing to help. You need to determine how it can help you “connect the dots”. For Wal*Mart, they use social media to help predict demand and determine which products/enhancements customers desire
***Here’s a keeper
Almost everyone in the audience had seen the VW award winning commercial with the boy dressed as Darth Vader. This commercial aired on last year’s Super Bowl, bit because of their social media campaign, over 10M people saw the commercial on the web, 5 days before the Super Bowl.
Tricia Mims of Home Depot said the company uses social media for “...visibility, planning and everything in between”. Home Depot has developed an internal Facebook-like application called “The Warehouse” to share key information and supply chain best practices.
An important comment was that the full supply chain needs to be aligned and the recent problem Target faced, losing orders when their web site crashed.
Tom Nightingale of Con-way, a “traditional, old line company” gave concrete examples of how Con-way is using social media today
Tom shared that Con-way has created a Social Media Policy, so people know what’s expected and management can take appropriate action when required. They also have a Governance Committee that meets regularly to review policies and address issues. In terms of best practices, get help from experts and Focus on the Work
What’s the best way to get it done
What’s the best form to communicate
Go where the audience is and interact in a way they do
As you can see, this was a very unique and relevant session. I’d be happy to share more with you if you’re interested, especially around some of the tools that were mentioned, but I’ll leave you with this, which pretty much summed it up. Regardless of whether it’s internal or external communications, the world is changing and the lines between social and mobile are blurring. As Fernando Aguirre, CEO of Chiquita shared, companies need to accept change and get on board. I know that I intend to help my clients do so.
Sandy Vosk, President & CEO
More on CSCMP 2011:
I wasn't able to make CSCMP this year as I wasn't speaking and I had teaching commitments. So I viewed all 3 of your Video Reviews summarizing it, for the first time ever.
I just wanted to thank you for bringing some useful information to folks like me that could not attend. While I definitely miss the 'networking' aspects of the show, I feel that I at least now know some of the more important trends that were discussed there.
Thanks and keep up the good work.
Larry Lapide, Ph.D.
Research Affiliate, MIT Center for Transportation & Logistics
Thanks for the updates.
As indicated by Larry Lipide, I also was unable to attend this year due to the economy and travel/conference restrictions. This was the first time in 7 years that I have not attended, so your video updates were looked forward to even more so then if I had been there.
I did like it when you had a co-host (Gene Tyndall), because you as one person, can only cover so many tracks. The co-host gave you double the coverage and thus more information presented on the video updates.
Again, thanks for the updates and the good work.
Mark R. Sauber, C.P.M.
Corporate Director of Global Logistics and Sourcing
Well done on the 3 videos!
You have really improved the quality and "TV-like" themes and reports.
I will be in ATL next year.
Thanks for all you do...