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Feature Article from Our Distribution and Materials Handling Subject Area - See All

From SCDigest's On-Target E-Magazine

- Dec. 2, 2013 -

 
Supply Chain News: Highlights from the 18th Annual Third-Party Logistics Study Part 2


Big Data and Logistics; New Talent for the New Normal; Profiting from Global Trade Management

 

 SCDigest Editorial Staff


Two weeks ago, we summarized key findings in the 18th annual Third Party Logistics Study, released once again at the annual CSCMP conference in Denver and led as always by Dr. John Langley of Penn State (see Highlights from the 18th Annual Third-Party Logistics Study.)

As promised then, this week SCDigest will summarize some of the "featured topic" sections that accompanied the main body of the report.

There was in fact a rather large section on opportunities to better utilized "big data" in logistics. So what is big data anyway? The report chooses to use the definition offered not long ago by Garter, which is that "Big data is high-volume, -velocity and -variety information assets that demand cost-effective, innovative forms of information processing for enhanced insight and decision making."

SCDigest Says:

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This report almost always has some of these seeming contradictions, indicating the complex nature of shipper-3PL relationships.
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Now that that's cleared up, Gartner and the report note that of course all this data analysis has to be clearly connected to real business problems, implying that there is some risk companies will be shifting through massive amounts of data just hoping to find some insights that are meaningful.

8% of shippers and 5% of 3PLs say their companies have started big data programs that connect to the supply chain, while 22% of both groups say that are planning such big data initiatives.

The report offers a couple of big data examples. FedEx is putting sensors on high value items to track speed and conditions as it moves these parcels, offering the potential to apply analytics to all this data to reduce supply chain reaction times to avoid delays in shipments.

Nike has fully mapped it entire supply chain, and is apparently using some type of analytics to identify areas of risk as they emerge, especially in global suppliers.

The report suggests that areas like order management, synthesizing disparate data sources, and supply chain visibility are all areas that can benefit from a "big data" approach, but SCDigest is not sure any of those per se involve big data, which implies some kind of analytics be connected to the data. Simply having a lot of data does not, in fact, mean a company has entered the big data realm.

The bottom line: we are still very early in the game when it comes to big data and the supply chain, and there is frankly still a lot of fuzziness as to what the term really means and where companies can really drive supply chain value from it.

In fact, the report notes that 59% of shippers and 48% of 3PLs report that their supply chain organizations believe they need to "further develop the more traditional requirements of storage, processing, and information architecture before becoming seriously involved in the use of big data."

Benefiting from Preferential Trade Agreements

The number of preferential trade agreements that reduce or eliminate customs and duties between countries to rise, up to something like 300 such active deals worldwide, with important new agreements, such as the Trans-Pacific Partnership and the Transatlantic Free Trade Area (TAFTA), currently being negotiated.

The report states, however, that many companies fail to reap the full benefits of such agreements because they are unable to navigate all the rules and filings that come with the deal.

"As countries engage in multiple, overlapping preferential trade agreements, the task of keeping track of variances in tariff schedules, rules of origin, customs procedures, implementation timeframes, and so on, becomes increasingly unwieldy and complex," the report says, adding that "The terms of PTAs tend to change rapidly and arbitrarily, further complicating their management."

The report notes the potential to use one of several commercially available "global trade management" solutions to better navigate the opportunities of preferential trade agreements. These tools keep up to date with the various requirements of the agreements, and then combine rules engines and workflow capabilities to capture the financial opportunities and file the correct documentation associated with each agreement.

The report notes that the most advanced users of GTM tools apply them early in the product design, sourcing and distribution planning process, so that the optimal decisions on where to make and how to move a new product can be achieved, enabling them to calculate a "total landed cost" that encompasses all duties, tariffs, rebates, etc. – something few companies do well today.

The section ends with a pitch for considering global 3PLs as a partner to optimize global trade management – though SCDigest will note their ability to do so will depend heavily on the underlying tools they have bought or built and their capability to use them.

(Distribution/Materials Handling Story Continues Below )

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New Supply Chain Leaders for a New Normal

After the great recession, the world does seem to have fallen into a sort of "new normal," characterized by slow growth in developed markets and slowing growth in emerging ones. Government regulation and corresponding compliance requirements also loom large globally, amid other characteristics of this post-recession environment, which looks like it is going to stay for a while.

One of the report sponsors, Korn/Ferry International, says what are needed now are "smart growth leaders," who have a different set of attributes than those needed in the days of faster growth.

At a very high level, these new leaders "must excel in two main areas, leadership maturity - their ability to operate effectively at the appropriate level of complexity, ambiguity and scale - and learning agility, their ability to operate effectively at the appropriate level of disruption, speed and volatility."

Another key attribute needed for success today is "self-awareness," meaning the capability to be reflective about one's self and to be open to feedback, with a genuine interest in using those and other means to improve performance.

In general, both shippers and 3PLs have quite a way to go to develop the type of leaders and talent needed for success today, the report says.

Shipper-3PL Relationships Improving, but Centralized Procurement Reach is Felt

Perhaps surprisingly, shippers and 3PLs have the same top three criteria for 3PL selection, as shown in the graphic below. But the order is different. However, shippers value the ability to provide continuous improvements most (55%), followed by experience in the shipper's industry (49%) and established ongoing relationship (42%). The 3PLs put ongoing relationship first, followed by continuous improvement and industry experience.

 

Shipper and 3PL Views of Top Selection Criteria

 

 

Source: 2PL Study 2014

One interesting development is that both shippers and 3PLs say the formal procurement organizations at shippers are playing a growing role in the 3PL selection process, a change which is thought to bring more of a cost focus into the decision than without that involvement.

Nevertheless, in general shippers and 3PLs believe their relationships are getting more strategic and collaborative, with 58% of shippers saying that the level of collaboration is increasing, and another 20% saying it is significantly increasing.

The report notes that last year's study found that almost half of initial contracts for 3PLs cover three years, and that while 75% of the time shippers renew with the same provider, the renewal contracts are more likely to be for only one to two years.

The report believes these shorter contracts serve as barriers to 3PLs investing in capabilities and the relationship, giving the impression that the shipper has a more short-term, cost-oriented view and could change out 3PLs quickly.

How does that square with the data showing both sides believe relationships are getting more collaborative? We're not sure, but will note this report almost always has some of these seeming contradictions, indicating the complex nature of shipper-3PL relationships.

The full report is available with free registration at 3PLStudy.com.


Any reaction to this year's 3PL report summary part 2? What are your thoughts about big data in logistics/supply chain? Let us know your thoughts at the Feedback button below.


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