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February 17, 2004Case Study: Campbell Soup Solves Demand Planning Problem
Like many CPG companies, Campbell's had trouble with maintaining a high level of forecast accuracy. Forecast error at the SKU/DC/week level averaged almost 50%, with relatively wide swings in error from week to week. By taking a more "real-time" approach to forecasting, major gains were made in forecast accuracy.
  Topics : Consumer goods industry supply chain | Demand planning/management | Forecasting | Supply Chain Planning software
   
February 17, 2004Campbell Soup Solves Demand Planning Problem
Thoughts on improving demand planning processes and Campbell's Soup initiative to solve demand planning problems through better use of daily demand data.
  Topics : Case studies | Consumer goods industry supply chain | Demand planning/management | Forecasting | Supply chain visibility
   

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