 | Like many CPG companies, Campbell's had trouble with maintaining a high
level of forecast accuracy. Forecast error at the SKU/DC/week level averaged
almost 50%, with relatively wide swings in error from week to week. By taking a more "real-time" approach to forecasting, major gains were made in forecast accuracy. |
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 | Thoughts on improving demand planning processes and Campbell's Soup initiative to solve demand planning problems through better use of daily demand data. |
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