This Week in SCDigest: (Can't See email? web version here)

August 7, 2008 - Supply Chain Digest Newsletter
SupplyChainDigest - Your first stop for supply chain information

Can't View this E-mail?
Become a Sponsor Click here for information on how to become a Sponsor
Send to a Friend Send this newsletter to a friend. Click here!
Subscribe
Not already subscribed? It's free! Click here.

Archives | Events | Feedback

Featured Sponsor: Infor



5 ways to boost distribution center performance:

Learn how to leverage 5 strategic processes in the Aberdeen "Warehouse Management Software" benchmark report. This report provides a guide to assessing your current operations and what actions can spur performance improvements. See how leading warehouse and distribution center operators are using automated warehouse management tools to drive greater visibility, agility and adaptability.

Download the free Aberdeen benchmark report.

First Thoughts by Dan Gilmore, Editor

How Real is the Green Supply Chain?

I have held off writing about “the Green Supply Chain” and Sustainability for a long time, but here we go…As usual, I will probably get myself in a little trouble. My “First Thoughts” on the subject – and what are to me the two key questions related to Green – are in this column. More over time.

Gilmore Says:

"Does the procurement manager have some guidelines in place that says you can increase supply chain costs under these circumstances or within these limits for a given level of Green improvement?"

What do you say?


Send us your comments here

Let’s be clear upfront that in developed economies virtually 100% even of corporate executives, many environmentalists may be surprised to know, want a clean environment. All anyone has to do is visit Hilton Head Island, Yosemite National Park, or any of hundreds of other fantastic places and who could want anything but a wonderfully healthy ecosystem? The story is different in many developing economies, which is where we were 100 years ago.

Still, as with everything in life, there are trade-offs. We could outlaw cars tomorrow and get rid of a huge chunk of our carbon emissions, but of course only a few on the fringe would opt for that. And by the way, that might lead to a resurgence of horse-based transportation, which would have its own, shall we say, negative environmental impact (more on that theme in a bit). The point is that clearly not every Green decision is worth the trade-off.

Undoubtedly, in this environment, where Green is all the rage, it’s hard for any company or individual to swim against the tide – and probably no one should. But I also get the sense right now that in many companies and circles if anyone was to actually suggest there are trade-offs to be considered, it might be a career-ending move, or make it appear you are some greedy, smog-loving cretin, which is nonsense.

Some points worth pondering:

  • It’s no wonder many CEOs are at least publicly on board. When Fortune magazine named GE the world’s most respected company a few years ago, it cited CEO Jeff Immelt’s focus on Green as among the key factors. Other CEOs were watching, and would love to have themselves and their companies recognized in the same way.
  • It’s clear to me at least that much of the corporate support for Green is as much for the potential to sell new products/technologies as it is about saving the planet. As we recently reported, for example, a McKinsey survey found that 37% of manufacturing executives surveyed thought the risks and opportunities from the Green movement were roughly balanced for their firms, and another 21% thought the opportunities far outweighed the risks. So, you should take some of the Green rhetoric coming out of corporations with a grain of salt. (See Talk is Ahead of Action on Green Supply Chain, According to McKinsey Study.) GE may truly be interested in Green, but it’s also happy to sell new, more expensive light bulbs and a new class of power generation equipment.
  • I don’t like some of the coerciveness of the whole movement. I don’t fully understand it, but there is something partly troublesome in the Carbon Disclosure Project’s heavy hand in co-opting large investment banks to help pressure corporations to report carbon emissions, and sets in place a number of slippery slopes.
  • There are many obvious improvement areas that in retrospect should have been “No Brainers.” Were transportation and packaging materials ever really so cheap that companies could afford to ship excess cube and pay for extra paper and plastic that were simply superfluous? I am confident that in the majority of cases, the return for the effort in improved packaging was always there, but was a treasure right in front of us that we just couldn’t see. Nothing but positives here.
  • The interest in being Green obviously has been helped by the incredible rise in transportation and commodity costs. Whether you put a Green wrapper on it or not, taking out miles driven through network redesign, packaging changes, collaboration, etc., is just smart business right now.
  • We have to be very careful, however, to avoid knee-jerk decisions and the Law of Unintended Consequences. Easy example – certain cities banning plastic grocery bags in favor of paper, when it turns out - in total -the plastic is actually much more favorable to the environment. But there are many more examples. Most of us are aware, for instance, that the push for ethanol as a fuel has in part led to surging food prices worldwide, as demand for corn for energy purposes drove up the price for corn, led farmers to plant fewer soy beans, etc.  But it goes further than that. Farmers around the coast of Lake Erie in Ohio, for example, had been receiving some modest government incentive for leaving land fallow. Now, they find it more profitable to plant corn again. The result: the lake is being damaged by severe run off from the chemicals in the fertilizer that the farmers are now using again near estuaries.

To me, though, there are really two key questions.

First, will the consumer, or business customers, really pay more for the environmentally friendly product? I really haven’t seen much data either way. One thing we absolutely know is that neither the consumer nor business will pay more for the “Made in the USA” product – but we think they will do so for the environmentally-friendly ones? Some segment, probably at the high end, likely would, but I am not sure how many beyond that, if offered a real choice. The implication of that, if it is accurate, is that Green improvements have to be at least cost neutral, and/or Green products must be mandated by government or Wal-Mart, Home Depot, etc.

Second, how will companies actually make Green decisions? My favorite example – what if there is a more environmentally-friendly industrial adhesive that will cost a couple of cents more a pound. Will a company buy that product instead of the regular adhesive? What if the raw material cost is the same, but manufacturing has to run the packaging line a bit slower because of slightly reduced performance?

The real issue is what framework will be put in place for making such decisions. Does the procurement manager have some guidelines in place that says you can increase supply chain costs under these circumstances or within these limits for a given level of Green improvement? How can any company manage these trade-off questions across potentially hundreds of decisions on a regular basis? Will it really be willing to increase supply chain costs to be more Green? And should the adhesive supplier put R&D into making the more Green product instead of reducing the cost of the current one?

I was at a recent conference and asked a new VP of Sustainability at a large consumer goods company these very questions. It was clear he wanted no part of an answer, and blew me off with some non-response about things will evolve. But that said a lot to me about the true state of affairs right now.

That’s my perspective. As always, I am just trying to get at what’s real.

Do you agree or disagree with Gilmore’s thoughts on the current state of the Green Supply Chain movement? Why did it take so long to recognize the easy opportunities to reduce costs in things like packaging? Will consumers pay more for Green products in the end – or will they have to be mandated by governments and others? Will companies increase their costs to be more Green? How would those decisions be made? Let us know your thoughts at the Feedback button below.


Let us know your thoughts.

Want a printable version? Go to:

www.scdigest.com/assets/FirstThoughts/08-08-07.php

 

Dan Gilmore

FEATURED VIDEOCAST


Leading Edge Logistics Part 1 - In Search of a Global Logistics Strategy




NEWS BITES


This Week’s Supply Chain News Bites – Only from SCDigest

August 7, 2008
Supply Chain Graphic of the Week - China Focuses on Developing Nations

August 7, 2008
Supply Chain by the Numbers: August 7, 2008


SCM STOCK REPORT

Overall, it was a good week on Wall Street.  Our Supply Chain and Logistics stock index results were once again varied and, in some cases, dramatic.

In the software group, SAP climbed 7.2%, followed by Ariba (up another 5.3%); however, JDA fell 6.8%.  There was little movement in the hardware group.  In the transportation and logistics group, CSX gained 4.5% and BNI climbed 3.8%; however, Expeditors’ International slipped another 9.1% and Yellow Roadway fell 5.6%.

See stock report.
    

SCDIGEST ON-TARGET e-MAGAZINE


Each Week:

-RFID/AIDC
-Transportation
-Procurement/Sourcing
-Manufacturing
-Global Supply Chain
-Distribution/Material Handling
-Trends and Issues

Weekly On-Target Newsletter
August 5, 2008
Edition


SUPPLY CHAIN MEGATREND SERIES - LATEST MEGATREND!

Featured Megatrend: Actionable Visibility

Watch Gilmore, Tyndall, Collins Discuss and Debate the Issue

View Supply Chain Megatrends Focused Web Page, Download the Executive Brief

EXPERT INSIGHT:
Sorting it Out
By Cliff Holste


Developing Optimal Order Picking Strategies

The Central Question In Order Picking Strategy Is Whether To Move The Picker To The Part, Or Move The Part To The Picker

EXPERT INSIGHT:
Managing SCM Performance

By Kate Vitasek


How Good Is Your Supply Chain Data Quality? (Part 3)

Data Cycle Counts: You Track Inventory Accuracy - Why not Data Accuracy?

SUPPLY CHAIN TRIVIA


Q.
What is China’s average non-farm tariff on imported goods?

A. Click to find the answer below

SCDIGEST RSS FEEDS

Do use an RSS reader? Do you have a MyYahoo! or personalized Google page? For these and more you can have SCDigest delivered right to your personal pages, all week long.

You can subscribe to our RSS feeds in two ways:
1.
Copy our RSS link into your RSS reader - it's easy!
www.scdigest.com/rssfeeds.xml
2.
Click on a button below to quickly add it to your favorite reader.
Add to My Yahoo! Subscribe with BloglinesSubscribe in NewsGator Online
YOUR FEEDBACK

Catching up as always this week on a variety of letters. Remember, feedback now is also available at the bottom of each article.

We received a ton of Feedback on various pieces we published related to DHL’s strategy to pull back in its US network and outsource air lift operations to UPS as well as more local deliveries to the US Post Office. Many were clearly from DHL employees or others directly impacted by the decision, most of whom think that many mistakes led to the operational problems DHL had in the US.

We print a selection of these letters below, including our Feedback of the Week from Mark Medley on the topic.

Give us your thoughts on this week's Supply Chain topics. As always, we’ll keep your name anonymous if required.

Feedback of the Week - On DHL US Changes:

What difference does it make if the UPS/DHL arrangement is an anti-trust violation or a fraud against the pilots?

DHL was faced with a choice. Pull out of the US or significantly reduce their operational losses by outsourcing the airlift to UPS. Either way 8,000 jobs are lost. By partnering with UPS, DHL will still be able to maintain a presence in America. This is important for their global business.

I see a significant amount of DHL's freight moving to FedEx and UPS over the next two years. It is disappointing because the company was run so well before 2003. The management that was put in place after that literally destroyed the company.

I have never experienced such incompetence. It was literally unbelievable. Now the damage is done and the market is left with two carriers. One is union and one is not. Shippers still have a choice when choosing a small package carrier. I would make sure I was using a company that would not go on strike. Maybe DHL will shrink enough and become the quality carrier they once were. I wouldn't count on it.

Mark Medley


More on DHL:

DHL is biting the bullet -- a must move --

1. ABX/ASTAR fleets are very old and very poor in comparison to FDX/UPS fleets. Fuel burn, package density loads, aircraft reliability (a must in the overnight business) are much superior at FDX/UPS.

2. Both FDX/UPS have known for many years that it was a matter of time --losses of $900 million in 2007, plus another $1 billon estimated in 2008 that would continue year after year unless DHL spent $20-$30 billon for new aircraft (down side is that it would take years to get these aircraft) to just break even. FDX/UPS just sat back and watched the blood flow.

3. Yes, shutdown operations will cost many dollars over a 1-2 period, but not to the extent of losing $1 billon per year and the cost of investing billons to purchase a modern fleet. After putting a bad plan in place several years ago, DHL had no choice but to bite the bullet and do something to cut loses.

4. State and local officials nor federal congressman or senators may be able to delay the switch to FDX/UPS, but they can't do anything to do stop a new plan of action by DHL.

5. ABX/ASTAR employees need to look for employment elsewhere. In the end, had DHL looked at UPS operations in the middle 1980s, they would have never set up their current operation. UPS bought a fleet of 90+ aircraft, and let five airlines operate the aircraft in the UPS system carrying UPS packages. It didn't work, dispatch reliability was not there and FDX knew it. UPS bit the bullet and in late 1987 began building its own airline and today is the 8th largest in the world.

Tim Tomeny


Response to Tim Tomeny:

I have to respectfully disagree with your comments Mr. Tim Tomeny. I will address the points he has made.

1. ABX ASTAR fleets are very old and very poor in comparison to FDX/UPS fleets. Fuel burn, package density loads, aircraft reliability (a must in the overnight business) are much superior at FDX/UPS.

FDX has 94 B727 aircrafts in their fleet, which is their largest number in their fleet composition. UPS plans to bring back DC-8 from the dessert to accommodate the extra lift for DHL's packages. Both of these aircrafts are used in the Astar Fleet. Astar's reliability has been 98-99%.

2. Both FDX/UPS have known for many years that it was a matter of time --losses of $900 million in 2007, plus another $1 billon estimated in 2008 that would continue year after year unless DHL spent $20-$30 billon for new aircraft (down side is that it would take years to get these aircraft) to just break even. FDX/UPS just sat back and watched the blood flow.

Acquiring modern fuel efficient airplanes is a costly capital expenditure compared to cheaper less fuel efficient aircrafts. In the long run this would be feasible over time; however, this was not the problem with the losses that accumulated over the years. It was poor management and decisions from DPWN that led to their current losses. All you have to do is compare DHL operation to FDX and UPS operation to get the picture. It would be just too lengthy for me to explain it all in detail.

3. Yes, shutdown operations will cost many dollars over a 1-2 period, but not to the extent of losing $1 billon per year and the cost of investing billons to purchase a modern fleet. After putting a bad plan in place several years ago, DHL had no choice but to bite the bullet and do something to cut losses.

Yes, they have to do something to cut loses, but to have all your packages shipped by your competitor is not the best business decision. Think about the conflict of interest involved. What if UPS wants to eliminate DHL from being a competitor? What if an aircraft is full and which boxes get left behind? Do you see FDX or UPS following this line of business model? Absolutely not.

4. State and local officials nor federal congressman or senators may be able to delay the switch to FDX/UPS, but they can't do anything to do stop a new plan of action by DHL.

Hmm. If it is an antitrust issue they can. Think about pricing. I know for a fact DHL has undercut price to gain business from UPS and FDX. Now if DHL customers are getting UPS service for a cheaper price, wouldn't UPS customers flock over to DHL to get the cheaper deal? Of course they would, but UPS would not stand for that. To prevent this, there would be price fixing. There would not be a price war between them too, but price collusion. How can they really compete against each other? This is a form to eliminate competition. The consumers would not benefit from this deal.

5. ABX/ASTAR employees need to look for employment elsewhere. In the end, had DHL looked at UPS operations in the middle 1980s they would have never set up their current operation. UPS bought a fleet of 90+ aircraft, and let five airlines operate the aircraft in the UPS system carrying UPS packages. It didn't work, dispatch reliability was not there and FDX knew it. UPS bit the bullet and in late 1987 began building its own airline and today is the 8th largest in the world.

UPS did the right course of action which DHL can do. You didn't see UPS going to FDX back in the middle 1908s to have them carry all of their packages did you? If DPWN would make the right decision and follow a business model similar to UPS or FDX, they would have a thriving business in the future and thus save some of the employees of ASTAR and ABX from needlessly look for employment elsewhere.

It really is a shame that poor decisions from management can destroy companies and people lives. The good thing is that this still can be prevented.

Andy Raymond


Actually, the primary problem that DHL has in the US is its ground delivery network. It's a mix of DHL employees, and Independent Contractors. The delivery failure rate is tremendous, and has resulted in a steep loss in revenues.

Of course, with DPWN micro-managing DHL's decision making processes, and in many instances ignoring DHL's recommendations outright (the UPS alliance is the prime example of this) they have elected to keep the part of the company that is directly responsible for the losses in the US.

Bryan Hilliard

SUPPLY CHAIN TRIVIA

Q. What is China’s average non-farm tariff on imported goods?

A.9%

Copyright © SupplyChainDigest™ 2003-2008. All Rights Reserved.
To Unsubscribe: Click Here
SupplyChainDigest:
PO Box 714
Springboro, Ohio 45066