In today's hyper-competitive and dynamic environment, supply chain agility has become one of the most important capabilities companies must possess to drive overall business success.

Supply chain leaders must be able to react in near real-time to changes in demand and supply, identify and quickly capture opportunities for upside demand, and maximize margin realization. They must also be able to precisely orchestrate customer order fulfillment and ensure customer commitments are met.

Improved processes can play an important role in achieving this level of agility and order fulfillment visibility and control, but reaching these new levels of performance simply cannot be realized through process engineering alone. A new generation of supply chain management technology can enable companies to truly gain competitive advantage through what we call "response management," intelligent software that can truly take a company to significantly higher levels of supply chain and customer service performance.

Please join us for this exciting videocast, where we will show you exactly how these results can be achieved.

Don't miss this opportunity to hear how SAP Supply Chain Response Management can improve your supply chain performance.

Learn how leading companies are able to:

• Rapidly determine feasible response alternatives to real or hypothetical changes in demand or supply, considering both material availability and capacity

• Reduce the “frozen period” through maximum visibility and rapid plan adjustments

• Explore opportunities to shape demand and seize short-term demand-creation opportunities
  
  

Featuring Mark David, Solution Principal, Supply Chain, SAP America, Inc., Michael Hartman, Vice President of Sales & Marketing, ICON-SCM and SCDigest Editor Dan Gilmore.

Don't miss us for this outstanding broadcast.