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June 28, 2007 - Supply Chain Digest Newsletter
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First Thoughts by Dan Gilmore, Editor

What is Supply Chain Best Practice?
(Part 3)

I write about 48 of these columns a year, and I must admit when I can get several good ones out of one topic, it makes my life a lot easier.

As regular readers know, earlier this year we took on the subject of supply chain best practice, asking if there really was such a thing. (See What is Supply Chain Management Best Practice?) That led to lots of feedback, and a column that summarizes that (See Readers Respond – Supply Chain Best Practice).

Fortunately for me, that second column led to still more feedback, which we highlight here, because there are again some insightful responses.

In truth, I was going to do a review this week of Dave Blanchard’s book “Supply Chain Management Best Practices,” a copy of which he kindly sent after the first column. The plan was to combine that review with some reader feedback, but I found there just wasn’t room, so it’s feedback first, the review a bit later this summer.

The real heart of the argument: Are there generic enough practices that they can really be applied across companies, situations, and strategies?

Not everyone thinks so. Friend of Supply Chain Digest Larry Lapide, currently at MIT, says, for example, that best practice is really the ability to selectively adopt the right practice for you.

Supply Chain best practices “support as well as enhance a company's ability to compete and win business in the marketplace,” Lapide said. But, “These will of course be company and industry dependent. So the real best practice is the ability to identify and assess what are the right practices to put in place in this context.”

Dave Pocklington of Amway Corp. offered a similar view: “It is my observation that often a 'best practice' is implicitly defined or assumed to be the 'right' way or 'only' way, without full understanding and recognition of the conditions and unique situations where it is to be implemented; and also recognition that these conditions are not static.”

In previous columns on this topic, many readers seemed to approve of two related thoughts. One was from SCDigest Expert Insight columnist Stephen Craig of CP Consulting, who said that while it wasn’t clear there was “best practice,” he certainly thought there was at least “good practice.” On the other side of that same coin, SCDigest Technology editor Mark Fralick said that before worrying about best practice, he has always focused on eliminating “bad practice” at clients.

With that as a backdrop, I must say I like what Paula Thornton of EDS had to offer, referencing a concept from Microsoft: “There's no such thing as correct... that's why we don't say best practices, we say proven practices.” The idea being, I would infer, that under certain circumstances, some practices have been shown to deliver improved results. For you gardeners, an analogy might be the “proven winners” flower selections that started showing up in nurseries a few years ago. I assume these proven winners are geographic location dependent. But in that specific area, they have been shown to thrive.

Bob Forshay of Brocade saw some merit in both perspectives, which in the end I think is right: “If we are truly working to grow the [market] share, improve business process and become more competitive, then we are asking our customers what is best or world class as part of the journey, looking for those bad practices to eliminate,” he wrote.

“I would suggest that we cannot stop doing a bad practice until we have a replacement,” he continued. “We usually continue to take orders and ship product unless a safety issue surfaces while we study the problem. That said, it makes sense to apply Deming's concept of not shooting too low at a quantitative goal. For example to improve something 5% - should we choose to settle for an improvement thats simple and obvious? Or spend the effort evaluating options to instead choose what is the 'best possible" set of options available at that time and then implementing these for a yield of 105% improvement, from having focused on "best possible" or "ideal".

Bill Pritz of software provider Logility well captured the conundrum in his response: “A Best Practice is not universally a good thing to do for all companies. Every company is different, so a Best Practice for one company may not be a best practice for another. In fact, a Best Practice that one company employs may be counter-productive for another. So, calling something a Best Practice may be a problem because they could be a Worst Practice for some.”

Onno Oosterhof of the Dehora consultant group in the Netherlands made an interesting point: “The majority of people and organizations are way back in the valley and are still contemplating whether to use SCM and if so how and where to start. For those companies, and those half way up the hill, I believe today's best practices can be a big help in formulating their own SCM strategy,” he wrote us. I think there is some merit in this view, but again it’s probably the other side of the coin in terms of eliminating bad practices first.

Jim Schultz of Texas Instruments also likes the idea of “good practice.”

“If having Best Practices means striving to be “perfect” then I would be an advocate for having Good Practices,” Schultz wrote us. “There was an article in Readers Digest years ago suggesting we should strive to be good versus perfect in our personal lives, for a variety of reasons. Though the reasons may be different in business, I believe the same basic concept is valid. Striving to be best could drive Supply Chain professionals to seek improvement that does not justify the costs.”

That’s all we have space for. The full responses of all these letters are nearby in the Feedback section. My thoughts on this later, but from our reader responses at least, the real value of best practices appears to be modest at best – but it depends.

Any reaction to our reader feedback? Do you think Supply Chain Best Practice is a concept that is useful – and worth pursuing? Or is there a better way to think about this?

Let us know your thoughts at the feedback link below.

Let us know your thoughts.

Want a printable version? Go to:

www.scdigest.com/assets/FirstThoughts/07-06-28.php

 

Dan Gilmore

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NEWS BITES

This Week’s Supply Chain News Bites – Only from SCDigest

June 28, 2007
Logistics News: Supply Chain Legend and SCDigest Columnist Gene Tyndall Inducted into Logistics Hall of Fame

June 26, 2007
Green Supply Chain News: Ethanol Derived From Corn May Not Be All Its Cracked Up to Be

June 25, 2007
Sourcing and Procurement News: Commodity Buyers Under Pressure on Many Fronts, as Economy Now Confronts "Agflation"

SCM STOCK REPORT

It was a mostly down week for our Supply Chain and Logistics stock index.

In the software group, Descartes was down again this week another 5.5%, while Logility recorded a gain of 8.9%. The hardware group posted split results with Intermec up 2.1% and Zebra down 3.4%.  In the transport and logistics group, only Ryder emerged with positive numbers (up 3.6%), while Prologis posted the week’s largest downward trend with a loss of 6%. 

See stock report.

NEWS AND VIEWS

Supply Chain News: Is Liquid Coal the Best Answer to Oil Pricing and Supply Challenge?

Little Known Alternative Being Considered in Senate Energy Bill, as U.S. Sits on the World’s Largest Coal Reserves, but Environmental Questions Remain

SUPPLY CHAIN INVIEW

by Ann Drake

What We Don't Know Can Hurt Us

How Information Sharing with 3PLs Benefits Both Sides

LIVING SUPPLY CHAINS

by Dr. John Gattorna

Supply Chain Collaboration: How Far Do You Go? (Part 2)

The Unique Sub-Culture of Collaboration, Plus Keys to Making Collaboration Work

YOUR SUPPLY CHAIN QUESTIONS ANSWERED!

Have a supply chain or logistics related questions you need answered?

Ask our panel of experts. See our growing list of questions and answers - share your insight.

Reader Question: How do you avoid or identify a potential supply chain consultant's bias towards specific vendors they have relationships with?

See responses from Tyndall, Tompkins, Craig, Norek. Add your perpsective.

SUPPLY CHAIN TRIVIA

Q. Who is generally thought to have first identified the famous "Bullwhip Effect?"

A. Click to find the answer below

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YOUR FEEDBACK

Feedback is coming in at a rate greater than we can publish it - thanks for your response.

We're really behind again - bear with us. But keep the letters coming!

We publish this week a few of the letters we received on the analogy SCDigest's Mark Fralick used to thinking about RFID in WMS and distribution center operations. He used the analogy of a submarine, and said bar code and traditional processing was like using a periscope, while RFID could provide "Sonar." See RFID, Used Right, Will Fundamentally Change Distribution Center Operations.

A number of readers liked this analogy. Our feedback of the week is from Kurt Sholly of Publications International, who offers a great and detailed perspective on this. You find a few others that comment on the value of this comparison.

Keep the dialog going! Give us your thoughts on this week's Supply Chain topics. As always, we’ll keep your name anonymous if required.

Feedback of the Week – On Supply Chain Best Practice

I am surprised that so many respondents felt the concept may be outdated ornot as applicable now. When I think of Best Practice, Benchmarking or World Class I try to see the challenge in context. If we look at pizzas delivered hot to your door vs. frozenbake-at-home, the context may define best practice. The "Best" is subjective and as noted there is often more than one single right way.If the best tasting pizza in town is delivered in 60 minutes to a distant address andarrives cold, then the Best Practice would instead be the best tasting pizza in town sold frozen and baked at home or have no deliveries further than 10 minutes.

And if we are truly working to grow the share, improve business process and become more competitive, then we are asking our customers what is best, or world class as part of the journey looking for those bad practices to eliminate. And I would suggest that we cannot stop doing a bad practice until we have a replacement. We usually continue to take orders and ship product unless a safety issue surfaces while we study the problem. That said, it makes sense to apply Deming's concept of not shooting too low at a quantitative goal.For example to improve something 5% - should we choose to settle for an improvement that simple and obvious? Or spend the effortevaluating options to instead choose what is 'best possible" set of options available at that time and then implementing these for a yield of 105% improvement,from having focused on "best possible" or "ideal". Best Practice heremight be best possible scenario among those currently available alternatives. Better than yesterday, maybe not enough for next year. As one respondent said, it's a discipline. I suppose I lookfor the most positive or ideal potential outcome and have come to expect that.

Bob Forshay, CPIM, CIRM, CSCP
Sr. OEM Program Manager, APICS Instructor
Brocade

More on Supply Chain Best Practice

You can always count on me to give an opinion. Here is what I consider to be the best supply chain practices.

"The practices that best support as well as enhance a company's ability to compete and win business in the marketplace. These will of course, be company and industry dependent. So the real best practice is the ability to identify and assess what are the right practices to put in place in this context.

The consultants pushed the term so they could sell the same practice into many companies.


Larry Lapide, Ph.D.
Director,
Demand Management
MIT
Center for Transportation & Logistics

I read with interest the comments on best practice. It is my observation that often a 'best practice' is implicitly defined or assumed to be the 'right' way or 'only' way, without full understanding and recognition of the conditions and unique situations where it is to be implemented. And also recognition that these conditions are not static.

Neysha Arcelay of Alcoa commented to this in his feedback, as did Rick Blasgen (CSCMP). My sense is that best practices are only truly best practices if they are effective in the environment in which one is currently operating. The important focus should be on understanding and predicting pertinent market changes in order to identify opportunities for new best practices.

Dave Pocklington
Director, Sales Forecasting & Analysis
Amway Corporation

The debate about Best Practice is a valid one. While use of the term is still valid just so people can understand the realm of what’s being discussed, we in the design field talk about Design Patterns: Things that stand as a good representation of a concept, to have a conversation around ‘possibilities’. Following along that theme, there’s a group at Microsoft called Patterns & Practices. They say: “There's no such thing as correct...that's why we don't say best practices, we say proven practices”

Paula Thornton
EDS - User Experience Design

1. Best Practices are proven approaches, strategies, business functions or business processes that have been proven successful for individual companies, usually market leaders.

2. A Best Practice is not universally a good thing to do for all companies. Every company is different, so a Best Practice for one company may not be a best practice for another. In fact, a Best Practice that one company employs may be counter-productive for another. So, calling something a Best Practices may be a problem because they could be a Worst Practice for some.

3. With respect to TMS, Best Practices do exist and should be considered and reviewed by companies to determine if they do indeed provide a benefit to them.

Bill Pritz
VP, Logility Transportation
Logility

I liked the reader response to best practices. However, I think the majority of the ones published in the column are a bit theoretical.

I do agree that any best practice is temporal and since the record of today will be the standard of tomorrow, it can be discussed what "best practice" is. However, I believe that only counts for those companies, institutions and peoplethat are at the top of their SCM abilities and at the cutting edge of the field. The majority of people and organizations are way back in the valley and are still contemplating whether to use SCM and if so how and where to start. For those companies, and those half way up the hill, I believe today's best practices can be a big help in formulating their own SCM strategy.

I also agree with Neysha Arcelay of Alcoa, no 2 companies are the same, but they do look alike! So don't focus on the differences but on the similarities and see what you can get out of the experiences of the leaders in the field. Of course cut and paste does not work, Try to understand what you are doing and set your own path and goals, but please learn from your predecessors.

I hope you will also publish some best practices as you have done in the past.

I always learn something from each one of them.

Kind regards, and good luck with the column!

Onno Oosterhof
The Netherlands

As a part of the team which compiled the CSCMP “Process Standards” guides, and having had the opportunity to use the Standards to improve processes of numerous clients, I believe that the “Best Practice” concept is absolutely useful.

However, as we state in the “Purpose” section of the Standards, “Different industries, companies within the same industry, and even different locations of the same company may have practices which are best for them, but different from those used by others”. Any set of best practices should be viewed as guidelines which may or may not be applicable in a specific setting. Consultants and practitioners must take the time to analyze available industry, general and internal best practices and determine their applicability to the situation at hand.

As stated by Rick Blasgen, best practices are dynamic and must be reviewed as the business environment, processes and technology change over time. The goal is to continually work at continuous process improvement. Dr. Langley mentions the “sanctity” of best practice. I believe that there is sanctity in the concept, but definitely not in a specific practice.

In addition, while some consultants have devised a process grading scale which they refer to as a process “Maturity Level” we at SC Visions believe that the dynamics of best practices makes the concept of a strict maturity level structure ineffective. While we assess processes and practices on a 5 point scale from “Poor” to “Best”, we do not attempt to box in any situation relative to best practice attributes. Instead we work to develop a “Target” set of practices and benchmarks which uniquely apply to the case at hand. As our colleague Dr. Manrodt suggests, these tools should be viewed as “points on a continuum” and focus on how to navigate their path to and through those points which have value to them.

Steve Murray
Senior Research Analyst / Consultant
Supply Chain Visions

If having Best Practices means striving to be “perfect” then I would be an advocate for having Good Practices.

There was an article in Readers Digest years ago suggesting we should strive to be good versus perfect in our personal lives, for a variety of reasons. Though the reasons may be different in business, I believe the same basic concept is valid. Striving to be best could drive Supply Chain professionals to seek improvement that does not justify the costs.

Jim Schultz
Texas Instruments

SUPPLY CHAIN TRIVIA

Q.  Who is generally thought to have first identified the famous "Bullwhip Effect?"

A. MIT professor Jay Forrester, in his 1961 paper "Demand Amplification." The concept took 30 years to really catch on, however, based on work at Procter & Gamble and by Dr.Hau Lee of Stanford, and others.

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