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From SCDigest's On-Target E-Magazine

- July 28, 2015 -

 

Supply Chain News: A Review of Second Quarter Results for Amazon.com


Stronger than Expected Results Propel Market Value Past Much Larger Walmart; Fulfillment and Shipping Costs are 23% of Merchandise Sales

 

SCDigest Editorial Staff

 

By now you have probably heard the headline news that Amazon.com has surged ahead of Walmart in total stock market valuation, after posting second quarter results that beat expectations and sent the stock price surging 20%.

That put the value of Amazon at just about $250 billion at the end of the day Monday, versus around $230 billion for Walmart, the world's largest company and retailer by sales revenue. Walmart had annual sales of $485 billion in 2014, versus $89 billion for Amazon.

SCDigest Says:

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That in turn means net shipping costs at Amazon were 5.6% of sales, a big number for sure but actually down from the 6.9% seen in Q2 2014.
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But investors want growth, and there the story is very different. Walmart saw sales rise just 1.8% in 2014. In its just reported second quarter, Amazon had sales growth of 20%, which would have been up 27% if not for the effects of currency fluctuations with the recent rise of the US dollar against many other currencies worldwide.

Amazon merchandise sales were even more impressive, rising 31% in North America in Q2, up from 29% in Q2 2014. North American merchandise sales for the first half were also up 31%.

Merchandise sales outside North America were up a comparatively weak 10%, but again excluding currency effects the rate would have also been 31%, as Amazon continues to defy the law of large numbers.

Still, Amazon struggles to make money, posting net income in Q2 of just $92 million, only 0.3% of its $23.1 billion in sales in the quarter (see graphic below showing Amazon's recent profit history). For the first half it had profits of $35 million after losing money in Q1.

Cash flow is much better, however, with operating cash flow increasing 69% to $8.98 billion for the trailing twelve months, before the costs of financing all those fulfillment centers weighs on the bottom line.

As usual, we like to look at little deeper at the Amazon numbers, especially related to logistics. Fulfillment costs - which do not include customer shipping but do include the amortized costs of its massive fulfillment center build out - were $2.87 billion in Q1, up 20.7% from 2014. That we believe should be compared to total merchandise sales, which were up 23.8%.

So fulfillment costs were 17.4% of merchandise sales in Q2, versus 17.9% in Q1 2014, a slight improvement.

 


 


Amazon brought in $889 million in shipping revenue, including both per order shipping charges as well as from its Amazon Prime membership, which provides a growing array of shipping benefits for a fixed annual price of $99 dollars.


(Distribution/Materials Handling Story Continues Below )

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But shipping costs were a lot more than revenue, at $1.81 billion, meaning Amazon lost $923 million on shipping in the quarter. That in turn means net shipping costs at Amazon were 5.6% of sales, a big number for sure but actually down from the 6.9% seen in Q2 2014. But combined, fulfillment and shipping costs represented about 23% of sales in the quarter - a key reason why finding profits has been so challenging for the company.

Gross margins, by the way, are about 35%, but this a little hard to analyze because 25% of total revenue - some $6 billion in Q2 - now comes from services, such as its AWS technology services business , which typically have high gross margins than merchandise sales.

Below are some of the supply chain and logistics related highlights cited by Amazon as occurring in Q2:

• Amazon launched Prime free same-day delivery in 14 US metro areas, serving more than 500 cities and towns. Prime members can choose from over one million items and order as late as noon to receive their order on the same day, for free.

• Prime Now expanded to three additional cities including London, the first international location to offer the service. Prime Now is available in nine cities, bringing Prime members one-hour delivery on thousands of daily essentials.

• Amazon announced Amazon Business, a new business-to-business marketplace that offers hundreds of millions of products.

• Amazon introduced the FBA Small and Light program, a new fulfillment solution for fast-moving, small, and light products that increases free shipping selection for customers and provides a low-cost shipping option for sellers.

• Amazon.in introduced Sunday delivery across 100 cities in India for all FBA products at no additional cost.

• Amazon Prime members in Italy now receive free one-day shipping on more than one million items with their Prime subscription.'

• Amazon held its first Amazon Picking Challenge, bringing some 30 teams from around the world attempting robotic piece picking of a variety of items from static shelving. A team from Germany won the contest, successfully picking and placing into a tote 10 of the 12 items - though it took 20 minutes to do so.


Any reaction to Amazon's Q2 2015 results? Let us know your thoughts at the Feedback button (email) or section (web form) below.


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