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Focus: Manufacturing

Feature Article from Our Manufacturing Subject Area - See All

From SCDigest's On-Target E-Magazine

Feb. 13, 2013

 
Supply Chain News: GE CEO Jeff Immelt on the State and Future of US Manufacturing

 

US in Best Relative Position in 30 Years, Immelt says, but Don't Expect a Flood of New Jobs; Difference between Globalization and Outsourcing

 

SCDigest Editorial Staff

Jeff Immelt, CEO and chairman of industrial giant GE, has been front and center on the issue of US manufacturing and related job creation, as GE made some high profile moves to return some manufacturing work to the US in recent years, and as Immelt himself was a high profile member of the US Council on Jobs and Competitiveness, a group that was disbanded by the Obama administration just a few weeks ago after at best dubious results.

People are therefore eager to hear what he has to say, and Immelt recently sat down for an interview with The Economist magazine's US manufacturing editor Greg Ip at a conference on US manufacturing sponsored by The Atlantic magazine.

SCDigest Says:

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"When you look back at manufacturing and putting it in different places, just for the labor arbitrage, the record is mixed in terms of results."

 

Jeff Immelt, GE

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Ip started by noting that Immelt had not long ago stated his commitment to "Making advanced manufacturing capability a core strategic competence at GE."

Ip also said that while there seems some anecdotal evidence that there is a resurgent US manufacturing sector, with 400,000 new manufacturing jobs over the past couple of years, the reality is some six million industrial jobs have been lost over the past decade or so.

How does Immelt see it?

There are really two questions there, Immelt said.

"Is the US as a manufacturing location more competitive than it has been in the past? I think the answer is Yes," Immelt stated. "There are a number of drivers for that. In high tech manufacturing, material innovation is happening. There is also a lot of innovation in "advanced" manufacturing. Materials as a percent of the cost structure of products is much higher than it has been in the past versus labor. The energy construct is changing here due to shale gas. The ability of US companies to sell around the world and export to markets that are growing is increasing."

As a result, "When it comes to manufacturing, the future has the chance to be different than in the past, when it comes to the United States," Immelt said.

"We are probably more competitive from a globally relative basis than we have ever been during my 30 years at GE," he added.

The second part of the question, Immelt said, has to do with how does more competitive manufacturing here translate into jobs.

"That is a very complicated question that involves productivity and many other issues," Immelt said.

While manufacturing here is likely to gain strength, will manufacturing jobs go from about 9% of total US jobs currently to the 20% where it was 30 years ago?

Unlikely, Immelt said.

"But could we see a steady increase in manufacturing jobs over the next quarters and years? I think that is likely to happen. I do think there is a bigger opportunity for more content from the USA today," Immelt told Ip.

Ip noted that former and legendary GE CEO Jack Welch (Immelt's predecessor) once said that the ideal manufacturing strategy would be to put your factory on a barge, and move around the world to whatever location had the best competitive operating environment at the time.

There seems to be a sense now, Ip said, that maybe that thinking went a little too far. Did GE take it too far, Ip asked, and is why now GE and some others seem to be reshoring?

"I don't think about it so much in terms of offshoring or reshoring. I think about it in terms of competitiveness, and where and how you have to compete globally," Immelt said.

Globalization versus Outsourcing

"There are two different things," Immelt continued. "The first is globalization. When you try to sell your products globally, you often have to put people in those markets."

(Manufacturing Article Continued Below)

CATEGORY SPONSOR: SOFTEON

 

 

He said he was in Africa the previous week and visited four countries, each of which could be billion dollar markets for GE in the near future.

"In some of those cases, you might have 70% of the content from the US and 30% local content," Immelt said. "Globalization is not a bad thing, I have to say. It gets lumped and cast [unfairly in a terrible light too often]."

That scenario, he said, is different than outsourcing, "which is arbitraging labor to try to gain competitiveness. I would say that's largely what was done in the 1980s and 90s. But I would say almost everything we have done in the last decade has been about how to access local markets." Immelt noted.

And while globalization has to be a key company strategy, "When you look back at manufacturing and putting it in different places, just for the labor arbitrage, the record is mixed in terms of results. Some of it has worked, but a lot of it hasn't worked, for a variety of reasons - supply chain reasons, innovation reasons, things like that," Immelt said.

Today, he added, GE wants to put manufacturing close to the innovators and close to the markets it sells into.

"Does that mean a flood of jobs are going to come back? Every company is going to have to look at that on their own," Immelt noted. "But the extent to which we brought back the outsourcing piece, it's mainly because we thought we could earn higher margins by making it in the US, and that's been proven to be true.

Immelt then went into more detail about the changing relative competitiveness of the US now versus 10-20 years ago.

Two key factors are "the supply chain and materials," Immelt said. "In the majority of our products, if you can get a 1% higher yield in the materials that we use, it offsets any labor cost advantage offshore. Because we use high tech materials to make products in a consistent way. So it's that and supply chain shrinkage. When you go from a world where basically oil was $12 a barrel for $30 years to a world where oil is $100 a barrel or $120 a barrel, the length of time it takes to ship something is actually quite material."

In the end, "Nothing is a panacea. We will create jobs here, we will create jobs in China, we'll create jobs a lot of different places. We are a global company,"Immelt said.

Still, "By the same token, I do think there is a competitive structure today that works for the United States, and it's based on proximity to market, high-skilled workforce, the cost of materials, and the ability to innovate quickly." Immelt said.

We will have more thoughts from Immelt on US manufacturing next week.


What is your reaction to Immelt's thoughts on US manufacturing?
Let us know your thoughts at the Feedback section below.



Recent Feedback

I agree with Jeff. The situation is like JIT (Just in Time responsive 'agile' supply chains) Vs Made-to-stock ('lean' supply chains). Jeff mentions it is not about moving from offshoring to reshoring, rather it is all about being competetive in sync with the current market scenario and being close to market. Looking at the supply chain example outlined in the beginning of this message, its a hybrid between agile and lean i.e 'Le-agile' supply chain. This works best in line with the current global scenario. Supply Chain strategies will need to be segmented to meet the complexities of today's business environment. 


Varghese Philips
Supply Chain Manager
Agility Abu Dhabi UAE
Feb, 19 2013

Bull shit!  What has he done to improve our competitive advantage and increase the demand for jobs here in the us?  He's an asshole, priviledges insider with special interests, not in the best interest of America. A typical appointee from that other asshole in the whitehouse!

We all recognize the global competitive environment. Where are his recommendations for improving our advantages here in the US?  What has he done to rectify the outsourcing trends and encourage other major industries to improve their positions?

His comments are junior-grade, non-commital BS.


Boyd L. Davis
buyer
Applied Materials
Mar, 01 2013
 
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