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Cliff Holste is Supply Chain Digest's Material Handling Editor. With more than 30 years experience in designing and implementing material handling and order picking systems in distribution, Holste has worked with dozens of large and smaller companies to improve distribution performance.

Logistics News

By Cliff Holste

March 7, 2012



Not Quite a Crap-Shoot – Realizing Your Projects ROI May Be A Bit of a Gamble

Getting Timely Payback On A DC Automation Project Requires Planning, Attention To Detail, And A Dose Of Good Luck


It’s only when companies purchase some type of standalone “off-the-shelf” equipment that can be plugged-in and turned-on do they get instantaneous savings following the lump sum investment. For custom designed projects like automated order fulfillment systems, the costs for planning, design engineering, fabrication and installation are typically spread over 12 to 18 months or even longer if a new building is involved. Only when the project is fully operational can the company begin to realize the operational benefits, productivity gains and resultant savings.

A lot can happen, and usually does over that period of time. So, it's important to factor in things like cost escalation and the inevitable schedule delays. Start-up delays are perhaps the most common, and most insidious, project event. The loss of expected project savings, accompanied by additional installation costs and inefficient work-around operations can drop the ROI below what would have been approved in the first place.


Holste Says:

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Often material handling providers can propose low end solutions (for small businesses) that can be quickly deployed, and that will provide benefits once enjoyed only by the large operations.
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Other common ways to disrupt a project's financial gain includes cost escalation due to increased scope, change orders, and/or overruns. By the time you finally get the thing up and running, you may have exhausted or exceeded your contingency fund. Although cost overruns negatively affect the projects ROI, unless they are extreme, there impact is typically less costly and painful than that caused by frequent project delays.

 

Perhaps the biggest risk of a protracted startup is the continued stress it has on customer relations. After a year or more of abnormal business dealings, even the most loyal customers will becoming weary of the uncertain performance patterns and are ready for it all to end ASAP!

 

Financial Success Depends On Volume

 

When planning and designing a material handling system, companies expect that the new system will be capability of handling future volume. The new systems throughput capacity may be 2X or 3X current volume. Therefore, the annual savings (yield) will fluctuate based on actual sales volume, usually beginning small in the first year, and then gradually increasing as the number of customer orders and volume of goods shipped increases. This should be reflected in the payback calculations showing a gradually increasing ROI as volume grows over the forecasted period. However, if business conditions change, such that the projected customer and volume levels never materialize, that could negate the ROI entirely.

 

Proceed With Caution

 

Does all of this mean that companies should shy away from DC automation projects? Not at all! If you don't invest in the future, it will surely be bleak. Instead, observe the following important principles when working through the financials of your automation project.


 
  • If the project won't fly with a realistic budget, then don't start.
  • It’s very important to understand the difference between Actual Rate verses Demonstrable Rate, and what part they each play in your project’s ROI (see – “What is the Relationship between Material Handling System Performance and Actual ROI?”).
  • If the system is large or especially complex, it may be a good idea to divide the project into steps or phases that are more readily manageable. This approach also allows for some adjustments to be made to future phases to accommodate business, system design, and/or operational changes.
  • To help ensure that your project stays on budget and on schedule, an experience Project Manager (PM) must be a key player throughout the design and implementation phases. A PM is most often included as part of the system providers services. But, you need to understand that the provider’s PM works for the benefit of the provider. To increase your comfort level, you can hire a consultant or industry expert to provide independent PM services (see – “Who is really in Charge of Project Management for your Materials Handling System in Distribution?”).
  • Prepare for extra help and training at startup to avoid costly delays.


This last point cannot be over stressed. In addition to the PM, an internal startup support task force should be assembled well in advance of the project completion date. The mission of the multi-discipline task force is to provide all the technical and management resources needed to keep the project moving forward and on schedule. Engaging the task force early in the life of the project helps to ensure that the right personnel are available when they are needed. When people unfamiliar with the original planning and system design are brought onboard in the late stages of the project, there is a danger that overall system objectives, no matter how well documented, will not be fully understood or properly supported and implemented.


Final Thoughts

Be cautious, but be bold!

In recent years there has been an enormous amount of R&D spent in the development of advanced material handling technologies and in the application of methods and processes designed to deliver the highest level of system performance and productivity.

The development of pre-engineered modular solutions has greatly reduced system deployment time and simplified commissioning and start-up.

The inflection point for where material handling automation can be justified is constantly dropping. Small businesses are now finding that there are affordable, scaled down solutions available. Often material handling providers can propose low end solutions that can be quickly deployed, and that will provide benefits once enjoyed only by the large operations.

As a result automation in the DC is rapidly becoming an essential part of a comprehensive competitive logistics strategy.

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