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Focus: Supply Chain Trends/Issues

Feature Article from Our Supply Chain Trends and Issues Subject Area - See All

From SCDigest's On-Target E-Magazine

 

Nov. 1 , 2011

 
Supply Chain News: Bold Move to Deploy "Next Generation" Planning Systems at Start of Recession Pays off for Major Distributor RS Components


"Give me Half a Million Pounds Now, I'll Give You 2 Million Pounds Back by the end of the Year," Head of Global Planning Told his CFO

 

SCDigest Editorial Staff

 

It takes a gutsy move to walk into the CFO's office and tell him or her that if they give you an unbudgeted 500,000 pounds at the start of a recession that you will return four times that amount to the company in savings in just a few months. But that's exactly what Andrew Lewis, head of global supply chain planning for RS components did - and his bet paid off in spades.

RS Components is the trading brand in Europe and some other parts of the globe for the holding company Electrocomponents, which operates in the US under the Allied Electronics brand name. It is one of the world's largest distributor of electronics and maintenance products, with sales of some 1.2 billion pounds annually.

Like most distributors, it carries a huge array of products , holding a dizzying 550,000 active SKUs, coming from about 2500 different suppliers, using a network of 17 distribution centers.

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A key capability of next-generation planning tools, Lewis said, is the use of "probabilistic" forecasting technology, a new approach versus the traditional "deterministic" forecasts most companies rely on.

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It's a "high service" model - RS Components picks, packs and ships an order every two seconds on average, most with next day delivery, and fulfills all the orders it receives each day that same day - the DCs begin the day with no orders, and end the day the same way.

For many years, RS had an existing planning platform, but Lewis strongly believed RS needed to move forward with a "next generation" set of planning tools.

"With that huge SKU base that we've got, we have an awful lot of slow moving products," Lewis said on a recent Videocast on our Supply Chain Television Channel. "So we really needed a planning tool that was very good at that end of the scale [many products with low, lumpy demand]."

The on-demand version of that broadcast is available here: Next Generation Supply Chain Planning - It's Here. An excerpt of the video can be viewed below.

An important driver of the new technology requirements was a change in the company's business model. RS Components was embarking on a strategy of aggressive introduction of new products, with a huge impact on the supply chain. Over a few years, RS went from bringing on about 5000 new products per year to one where that changed to 5000 new products per month - a monumental shift.

While exciting for the business, the changed "added a lot of risk, and significant changes to the way we operate," Lewis said.

A big part of that change was a transition from products that tended to have fairly stable demand with long shelf lives to more and more products with volatile demand patterns and more rapid product lifecycles.

That meant that RS had to "completely rethink the way we do supply chain planning," Lewis said, leading to the need to change the existing supporting software paradigm.

"The safety stock calculation, the forecasting calculation, are absolutely fundamental to us getting our stocking policies right," in this new SKU environment, Lewis said.

Lewis and his team did a market search for a new planning software vendor, ultimately selecting ToolsGroup.

Interestingly, a huge catalyst to make the move was in large part the global recession starting in 2008.

"That very much galvanized us that we couldn't do things the way we were doing them before, and that included the way we planned." Lewis said. He said that rather than retrenching during the start of the downturn, as most companies did, RS continued with its strategy of aggressive new product introductions, with all the inventory and cash flow risks that entailed.

Overall reduction in inventory was a critical goal. RS carried some 200 million pounds worth of inventory, and Lewis felt confident that those levels could be reduced, providing a big financial improvement to the company. However, those potential reductions could not come at the expense of service levels for this "high service" company.

 

Videocast Excerpt: RS Component's Andrew Lewis, on Next Generation Planning Tools


 

 

"We weren't especially looking to improve our level of service, but it absolutely could not erode the current service levels" as a result of lowering inventories, Lewis said.

The other key initiative behind the move was the introduction of a new Sales, Inventory and Operations Planning (SIOP) process at the company. That was a critical supply chain and overall business strategy, but one which had to be based on a "credible forecast" from the start.


(Supply Chain Trends Story Continued Below)

CATEGORY SPONSOR: SOFTEON

 

 

"I am passionate about the SIOP process, worked hard to put it in, but until we had that credible forecast, I couldn't start that process," Lewis said.

So, Lewis said, the planning changes had both a direct cost reduction component relative to inventory - he knew the investment would more than pay for itself - as well as more strategic side in terms of enabling an SIOP program and driving increases in the top line through better new product introduction.

A key capability of next-generation planning tools, Lewis said, is the use of "probabilistic" forecasting technology, a new approach versus the traditional "deterministic" forecasts most companies rely on.

How does this work? Lewis noted an example of an unexpectedly large order that might be received by RS.

"We were really interested in a tool that would tell us 'You know that very large order that you just took, well as nice as it is for the business, it actually has a very low probability of recurring, and that means we're not going to massively increase our forecast in the future.' " Lewis said.

He noted that in the past, such large orders often led to big jumps in future forecasts, and subsequent costly jumps in inventory levels for the SKUs involved.

RS Wanted a "Black Box" Forecasting Approach

 

Many companies want to move from a very hands-on approach to forecasting, where the system handles the forecasts for most SKUs and demand planners deal primarily with exceptions , or SKUs for which something seems out of whack.


Given its huge number of SKUs, RS needed to move beyondeven that level to more significant levels of automation of the forecasting process. Lewis said RS had reached a level where demand planners were in part measured by how many forecasting exceptions that they could clear each day. That even as exception management was one of the least favorite tasks for many planners, and which was among the activities that produced the least "value add."

That higher level of automation also enabled Lewis to make changes to how his demand planning team, some 200 people in total, was structured.

"For some time now, I've wanted to split off the initial creation of the statistical forecast from the subsequent enrichment of it by the demand planners," Lewis said. "I want my demand planners to be people people - I want demand planners to be able to bring out from other functions things the system can't properly know."

Another important capability related to being able to build "service classes," or the ability to take like groups of products by different attributes and set service levels and safety stock policies unique to each group.

Lewis said that has proven very valuable for the management of new product introductions (i.e., modeling a given new product on the history of a similar product), and also for grouping different products together for certain seasonal or event-based requirements.

"If there is a flood, for example, we want to be able to associated the high visibility vests that will be in demand with the sand bags, with the signs, with the torches, with the batteries, etc.," Lewis said, noting that these products may actually be in several different planning buckets individually.

He also said RS has achieved great results said with regard to NPI through the ability of the new tool to more quickly perceive "rising stars," or new products that are seeing high levels of demand. Now, RS can more quickly and automatically get the right levels of supporting inventories to meet the demand for those SKUs, helping to improve top line sales for the company.

Benefits are Very Real

 

"When I approach our CFO and said I want to put this tool in, thinking the full costs to put this in are going to be about half a million pounds, we hadn't budgeted that number. So I was going to the CFO with no budget, saying can you give me half a million pounds please," Lewis said. "I told him if he gave me that money, I would give him more than 2 million pounds back still that financial year [more than halfway through the year], and several million more the following financial year."

Amazingly, Lewis said they save those 2 million pounds in the first three days the tool was live - with the new safety stock calculations, purchase orders exceeding that level were canceled just days after turning the system on.

"That stock has stayed out of our system ever since, and as the recovery started, it allowed us to be much more selective about where to add stock back in," Lewis added.

The new system and approach a number of benefits. Lewis said, for example, it helped identify high volume SKUs for which planners tended to put in lots of safety stock to ensure high service levels. But in fact many of those SKUs had very responsive suppliers that could carry part of the inventory load.

Lewis said that in some cases RS has been able to reduce inventories as much as an incredible 80% on these fast moving SKUs, either freeing up cash for the overall business or enabling it reinvesting some of the inventory savings in other SKUs with more volatile demand.

With this great success, the ToolsGroup software is now being rolled out in Asia and North America, Lewis says.

Interesting Lewis also believes that companies should more aggressive in terms of adopting supply chain technologies.


"I want to treat this type of supporting planning technology like a mobile phone. I want the latest and greatest, and I want the best of breed," Lewis said. "These tools can pay for themselves very quickly if you are rigorous about implementation...I'm very happy to unplug one tool and plug another one in."


What is your reaction to this RS Components case study? Do you think there is a need for "next generation" planning tools that are more automated, and using more advanced technologies such as probabilistic forecasting? Let us know your thoughts in the Feedback section below.


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