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About the Author

Chris Arnold
Vice President, Operations & Solutions Development
Intelligrated

 

Chris has over 21 years of experience in the warehousing, distribution, and logistics industry including hands-on experience with high volume retail and e-commerce companies. His first-hand experience includes warehouse and distribution center operations, distribution center systems, supply chain, vendor and carrier compliance, item velocity profiling, and e-commerce fulfillment. Chris is a regular speaker at various material handling and logistics industry events and holds a degree in Business Administration and Business Computer Information Systems from John Brown University.


Supply Chain Comment

By Chris Arnold, Vice President, Operations & Solutions Development, Intelligrated

September 20, 2012



Seven E-Commerce Order Fulfillment Strategies for Growth

Strategies to Fast Track your e-Commerce Order Fulfillment Growth


Most e-commerce businesses start small, fulfilling daily orders using manual processes and handling growth by adding staff, shifts and storage space. This approach can work for a while, but with increased success comes more order volume, more lines per order, more complexity and the inevitable need to add fulfillment automation.

When e-commerce companies reach 3,000+ orders per day with 500+ SKUs, a manual fulfillment operation can quickly reach a productivity plateau followed by diminishing returns due to higher labor costs, order/inventory errors and the inability to get orders out the door on time, particularly during peak seasons. As a result, the handling cost per piece rises and erodes the operational efficiencies and cost savings expected with higher order volumes.

Arnold Says:

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With increased success comes more order volume, more lines per order, more complexity and the inevitable need to add fulfillment automation.
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Here’s a look at seven strategies to fast track your e-commerce order fulfillment growth.

 

1. Find a way to analyze your business data in order to build order profiles: Historical data can show order profiles, reveal customer preferences, identify the most profitable SKUs and organize categories of fast and slow movers.

 

2. Choose the right order fulfillment solution to manage demand cycles: Look for an easy-to-deploy order fulfillment software solution that can drive a range of pick directive solutions, including paper-based, RF-based, pick-to-light, pick-to-cart, or voice-directed picking to increase the efficiency of existing order fillers. Ensure order fulfillment software selection supports all types mentioned above and any combination of supporting technologies.

 
3. Cross train employees for periods when throughput is all that matters: Cross training all able staff (including back office employees) to fill orders can help meet throughput demand and reduce the cost and impact of adding seasonal contract labor.
 
4. Push the delivery window: Extend the daily order cut-off time to accommodate last minute orders. A first step could be to frontload the morning with replenishments and to pre-stage fast movers in order to free resources for afternoon or evening picking.
 
5. Manage order accuracy:
Operations with automated order fulfillment systems offer near 100% order accuracy. Understand the impact of inaccuracy by calculating the ratio of error-free orders over the total orders shipped, including the number of shorts and returns.
 


6. Reduce the impact of returns: You can speed up returns handling by staging a quality inspection at receiving to make restocking decisions and to quickly return products back to inventory. Fulfillment data can help define a returns policy and pricing strategy that balances customer satisfaction and the costs of returns.

7. Determine if you are ready for automation:
Not sure if you are ready for automation? Ask an expert. Order fulfillment systems suppliers can evaluate your growth trajectory to determine the best time to automate and recommend a technology approach.


Final Thoughts


For more in-depth review of these strategies and tips that will help you ship orders more efficiently, download Intelligrated's new white paper, “Seven Order fulfillment Strategies to Fast Track Your E-Commerce Business Growth.”

For more information about Intelligrated: http://www.intelligrated.com/

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