January 6, 2009

Supply Chain Video: Reviewing Apple's Approach to Reverse Logistics  
  From Instructions to Packaging, Apple Gets it Right  

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  Apple has made the process of returning iPods for warranty repair very easy. SCDigest editor Dan Gilmore provides a video overview of the process. A description in article form is also available here: Apple Makes Returns Management Easy.  
  Any thoughts on Apple's approach to returns? Is it just customer service, or would it lower Apple's total costs too? Let us know your thoughts at the Feedback button below.  
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