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April 27, 2007 - Supply Chain Digest Newsletter
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Featured Report

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First Thoughts by Dan Gilmore, Editor

Readers Respond – Supply Chain Best Practice     

As you may remember, a number of week’s ago I wrote a piece on “What is Supply Chain Best Practice?” that asked if the concept was truly useful. That original piece featured thoughts from Ralph Drayer, former Chief Logistics Officer at Procter & Gamble (who said there most definitely is best practice), and supply chain guru Gene Tyndall, who questioned the value of the concept in many cases.

So finally (we’ve been backed-up) I get to do one of my favorite types of columns, where our readers do most of the work. We received a lot of feedback on this topic, as expected, and summarize the highlights this week.

You have to like the response from Dave Blanchard, Editor-in-Chief of IndustryWeek magazine, who wrote, “Considering that I just wrote a book with the title, “Supply Chain Management Best Practices,” I guess I'd be among the group that says there most definitely are best practices for SCM (there are also worst practices, which I also mention in the book).”

He was kind enough to send a copy, which we’ll review on these pages shortly. He added, “I think what some people object to is the idea that by calling something a "best practice," it implies there is only one right way to do it. That's certainly not the case, but what a best practice does, ideally, is illustrate that some companies and organizations are achieving "best in class" results by doing a certain process a certain way, and that other companies would do well to emulate that best practice as appropriate.”

On the other hand, Rick Blasgen, president and CEO of CSCMP, commented that “I think Best Practice may be a term that has outlived its relevancy. Given the dynamics of an ever-changing customer expectation list, the global nature of complex supply chains, and rapid technology developments would seem to indicate that as soon as one becomes "best", the environment in which they operate changes, requiring additional capabilities or better execution.”

But, he added that “I think for the supply chain pro, it's always a plus to talk with those in other industries as you can pick up on a thought or process that could be employed in your operation.”

Don Feickert of grocer Raley’s observes that “Best Practice is a discipline.  Although there may not be astandard best way of performing a specific process, the very recognition that it might exist is the point. It is the pursuit of “best practice” that accomplishes its intent, which is to improve and “perfect”. By systematically reviewing and evaluating a process, we are able to determine if change is necessary.”

A number of readers, such as our friend Dr. John Langley at Georgia Tech, noted that the dynamic change in supply chain thinking makes any current “best practice” a temporary phenomenon: “Professionally speaking, we have talked ourselves into the sanctity of “best practice,” when the notion of best practice is temporal at best. Whatever may be considered best practice at any point in time, it will surely be improved upon at some point in the future.”

Neysha Arcelay of Alcoa notes that one problem with the concept of best practice is that every company’s situation is unique. “Is there really a best practice? The best of the best that you can be? I think that is something achievable but it doesn't come in a can,” Arcelay wrote. “What works for me will most probably won't work for you.”

Several readers commented on the overlap between the concept of “best practice” and “benchmarking.” Dr. Karl Manrodt of Georgia Southern wrote that “Regarding benchmarking: I personally think that it is great. But, like everything else in life, it can be abused. A benchmark is a number - a point on a continuum. Too often people think of them as the goal, and don't try to understand why or how to get there.”

Steve Blair of Intel noted that striving for “perfection” may not be right or possible, and liked our initial recommendation to first focus on eliminating “bad practices” before getting to hung up on best ones: “From an operations science point of view, including linear programming, optimal is not always the best. If you try to optimize every process, the end-to-end process for the enterprise will not be optimal. So you need to sub optimize each process to have an optimal process for the enterprise. That is why I like the find Good Practices and eliminate Bad Practices,” he wrote.

Some excellent comments. We publish the full letters nearby under the Feedback section, more next week. The other good news is that we’re out of space, and I’ll have to hold my perspective, which has changed a bit from all this feedback, for a future column.

Any reaction to our reader feedback? Do you think Supply Chain Best Practice is a concept that is useful – and worth pursuing? Or is there a better way to think about this?

Let us know your thoughts.

 

Dan Gilmore

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NEWS BITES

This Week’s Supply Chain News Bites – Only from SCDigest

April 27, 2007
EPCGlobal Announces Standard for EPCIS

April 26, 2007
Logistics News: Is Proposed "Congestion Tax" in New York City a Sign of Things to Come?

April 26, 2007
DHL Wins 3rd "Great Package Race"

April 25, 2007
Transportation News: Reduced Demand, Added Capacity, Make Life a bit Easier for Shippers

SCM STOCK REPORT

With a big overall Wall Street rally last week, our Supply Chain and Logistics stock index had strong performance as well.   The big winner was software provider JDA.

See stock report.

NEWS AND VIEWS

Retail Supply Chain: Is the Best Path to Reduced Out-of-Stocks a Little More Training for Store Employees

New Study from Wharton Finds Better Store Execution May be Easier Place to Start than Sophisticated Planning, RFID

 

Supply Chain InView
Column

by Ann Drake

Logistics Manager's Nightmares Can Be Cured

Collaboration is the answer to solving problems in distribution channels

YOUR SUPPLY CHAIN QUESTIONS ANSWERED!

Have a supply chain or logistics related questions you need answered?

Ask our panel of experts.

See our growing list of questions and answers - share your insight.

Featured Question and Answer: Are there any rules of thumb about when you should use floor storage versus rack storage? Is there usually a "right" answer for a given operation?

SUPPLY CHAIN TRIVIA

Q. What percent of total U.S. freight movement is currently moved through "intermodal" transport?

A. Click to find the answer below

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YOUR FEEDBACK

Feedback is coming in at a rate greater than we can publish it - thanks for your response.

We're now reallyl behind - be patient if your letter has not yet been published

We're publishing the full comments from a number of people who responded to our column on "What is Supply Chain Best Practice" a few weeks ago. They are excellent. We don't have room this week for all, but incolude a few, including our Feedback of the Week from Raley's Don Feikert, plus excellent comments from Rick Blasgen, Dr. John Langley, and more

Keep the dialog going! Give us your thoughts on this week's Supply Chain topics. As always, we’ll keep your name anonymous if required.

Feedback of the Week – SCM Best Practice

Best Practice is a discipline.  Although there may not be astandard best way of performing a specific process, the very recognition that it might exist is the point. It is the pursuit of “best practice” that accomplishes its intent, which is to improve and “perfect”. By systematically reviewing and evaluating a process, we are able to determine if change is necessary. Whether a justified change results in optimal improvement or not is subjective, given the unique characteristics of the target process in its current environment. In this respect, it can be considered synonymous with “continuous improvement”, which recognizes that even the best today may need our attention again tomorrow.

I would maintain that "best practices" do not exist, to the extent that they would renderany other practiceinferior. Just like any other "best", it depends on the context. Certainly an argument could be made for a best practice regarding cycle counting, for instance. It would involve a robust WMS with real-time capability,probably employ task interleavingwith prioritization, and contain logic for proximity resequencing. This may provide the best process for many DC's, but would be impossible for those with an older WMS running batch processing. Even if the best practice weren'tcost prohibitive forthem to achieve, the cost of correcting the discrepancy could easily exceed its value. And then all of thiscould be displaced by an RFID deployment, which would then be the new, "best practice".

If there truly is a best practice, it would be a shortened reference to "the best we can do at this point in time, given our current resources, and still be an effective andresponsible business practice".

Thanks for your forum. I appreciate what you do, and look forward to each new installment.

Don Feickert
Manager
Raley's Distribution Center

More on Best Practice:

I think Best Practice may be a term that has outlived its relevancy. Given the dynamics of an ever-changing customer expectation list, the global nature of complex supply chains, and rapid technology developments would seen to indicate that as soon as one becomes "best", the environment in which they operate changes, requiring additional capabilities or better execution.

I think there's a case to be made that company's strategies and make up, like number of products, classes of trade in which they compete, etc., all create an array of complexity which make it difficult to truly compare. However, there are stages of excellence, if you will, they company operations achieve and those can be considered "best in class" at a point in time.

I think for the supply chain pro, it's always a plus to talk with those in other industries as you can pick up on a thought or process that could be employed in your operation. If you simply consider People, Process and Technology to bucket best practices, then hold your supply chain up to that mirror, you can see where you're better than most and where you may need improvements. Improving on your performance year over year is just as critical, an indicator you're getting better at what you do.

Rick Blasgen
President and CEO
CSCMP

Professionally speaking, we have talked ourselves into the sanctity of “best practice,” when the notion of best practice is temporal at best. Whatever may be considered best practice at any point in time, will surely be improved upon at some point in the future.

While I believe it is useful for companies to try to identify and emulate best practice, the ultimate objective should be to seek out continuous improvement, and even paradigm-shifting, breakthrough improvements (e.g., remember Malcolm McLean and the invention of the container?). Also, while I am a proponent of focusing on the “metrics,” I believe as well that an emphasis on “process” is at least an equal in terms of priority. Over time, desired metrics should be a direct result of good process.

C. John Langley Jr., Ph.D.
Professor of Supply Chain Management
Georgia Institute of Technology


I like the comment about "Good Practice" and "Bad Practice". From an operations science point of view, including linear programming, optimal is not always the best. If you try to optimize every process the end to end process for the enterprise will not be optimal. So you need to sub optimize each process to have an optimal process for the enterprise. That is why I like the find Good Practices and eliminate Bad Practices.

The other thing that I see is that we try to make things too complicated. Like Einstein said, "Anyone can come up with a complex solution, it takes a genius to come up with a simple one".

Good article and I am looking forward to part 2.

Steve Blair CPIM
Intel Corp

SUPPLY CHAIN TRIVIA

Q.  What percent of total U.S. freight movement is currently moved through "intermodal" transport?

A.  Despite huge growth on a percentage basis, intermodal currently represents only 2% of total freight movement.

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