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Supply
Chain by the Numbers |
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- Nov. 12, 2015 -
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US Truckload Carriers Finally Starting to Add Capacity; Lego Caught Quite Bit Short on Brick Production; eCommerce Sales Growth will Far Outpace Brick and Mortar Again this Year; Warehouse Market Still Tight |
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11%
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That is the projected level of growth in ecommerce sales in November and December, according to the analysts at Forrester Research, according to numbers released last week. That’s a bit slower than last year’s 12% clip, but still about three times the growth of overall retail for the holidays. (The National Retail Federation has previously forecast overall sales will rise 3.7% this season.) That would translate into some $95 billion in ecommerce business this Christmas season. Somewhat unusually, surveys show consumer sentiment towards the traditional Black Friday shopping day is turning a bit negative, while views of the following Cyber Monday are staying strong, in another bit of bad news for brick and mortar retail. |
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72 Million |
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Unbelievably, that is the number of Lego blocks or bricks that the company's factory in its home country of Denmark makes every day – but it still isn’t enough. Lego said last month it expects it will be unable to deliver new orders coming from European toy stores in the run-up to the holidays. North American orders should be covered, the company said, served by a Lego plant in Monterrey, Mexico that has enough capacity to meet demand. All this shows the challenge of even mid-term forecasting. "We don’t have a crystal ball, unfortunately," said a Lego spokesman. "It’s been a challenge for us to ensure we have the right mix of products in the right volumes at the end of the year." Yes, that is what supply chain is all about. Lego has only recently embraced formal Sales & Operations Planning (S&OP) to help sync supply with demand. |
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