Every year, Kantar Consulting releases its annual PoweRanking report, the latest of which was delivered in late 2019.
The full study covers a number of company performance measures for both consumer goods manufacturers and retailers, including such areas as brand power, marketing programs, sales teams, overall business fundamentals, and more. Supply chain management is one of the categories included in the survey.
The rankings for this year, as always, were developed through the interesting methodology of asking retailers to rate manufacturers on each of these categories, and manufacturers to rank retailers on a similar set of attributes. .
Both manufacturers and retailers are mostly from the consumer packaged goods, food and beverage areas. That means manufacturers in such categories as apparel/soft goods, electronics, hard goods, etc., are not included.
Similarly, the participating retailers are drawn exclusively from sectors such as mass merchandise, traditional grocery, warehouse clubs, convenience and drug store chains that focus on consumer packaged goods sales, and does not for example include department stores or most specialty retail areas.
So what CPG-related retail supply chains did manufacturers rate in the top 10?
It may be no surprise that Walmart came in at number 1, and by a wide margin.
But the rest of the top 10 is interesting.
Supply Chain Television Channel anchor Jim Stpehens and SCDigest editor Dan Gilmore overview the Kantar methodolology, in an excerpt from our weekly Supply Chain Video News program, with CSCMP.
Please view the short video below.