It's been 20 years since the introduction of Collaborative Planning, Forecasting and Replenishment (CPFR) - with mixed results since then.

Now, ecommerce is of course roiling the consumer goods to retail value chain. Is it time for more collaboration - or is it every company for itself?

SCDigest editor Dan Gilmore discusses all this and more with Karin Bursa, an executive with supply chain software company Logility, who says both sides of the equation need to make decisions better - and faster.

This fast-paced video dicussion is an excerpt from our weekly Supply Chain Video News program, with CSCMP.

Please view the short video below.