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About the Author

Scott Deutsch
Director, Global Marketing
Vocollect by Honeywell

Scott Deutsch is the Director of Global Marketing at Vocollect by Honeywell, where he is responsible for developing and executing Vocollect’s thought leadership marketing communications for Vocollect Voice®. He has held senior sales and marketing management positions at leading software companies such as Epicor Prophet 21 and Oracle Primavera.

Deutsch is a graduate of Drexel University with a BS degree in Marketing Management and Operations Management.He is a member of the CMO (Chief Marketing Officer) Council.

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Supply Chain Comment

By Scott Deutsch, Director, Global Marketing at Vocollect by Honeywell

November 14, 2013

The Adoption of Voice Technology Is All About Improving the Bottom Line

The Time of Year that Businesses Really Appreciate The Value of Voice Technology Solutions

Deutsch Says:

As you plan for 2014, please think about how voice technology could be a positive enabler for your bottom line.
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Many of you are probably putting together final revisions for your 2014 plans. I’ll place an educated bet that for most of you, one of your top five initiatives will focus on streamlining business processes to reduce your operating costs in order to achieve targeted operating margins. This is my favorite time of the year. It’s a time that businesses really appreciate the value of our voice technology solutions. It’s especially a fun time because when we engage with management that is thinking about achieving strategic objectives, the significance of our voice solutions increase in business value.

While reading the recent WH Smith’s quarterly financial press release, I could not be happier to see that their high street operating profit rose 4 percent to £56 million. They communicated that “savings in its supply chain played a vital role. Systems such as voice picking have contributed to an overall saving of £18 million across its high street business, meaning that profits rose despite 7 percent drop in sales.” 

Measuring savings attributed to implementation of voice technology is nothing new, but it’s always exciting to see organizations who mention their operational success in financial press releases.  We continue to measure the hard dollar (and euro and pound, etc.) savings that our customers obtain annually from their use of Vocollect Voice. In 2013, the amount will exceed $20 billion. Check out the live savings counter at This value is as of November 11, 2013.

Now you may be wondering how this savings counter is actually calculated. It’s really quite simple. We looked at an “average burdened hourly rate”- and we ended up using $20/hour. While most of our customers can point to improvements in productivity throughput well above 20 percent- some even report 35 percent positive results - we decided to use a pretty conservative 15 percent improvement in overall productivity. We then multiplied the number of Vocollect Voice users each and every day. The number using Vocollect Voice is approaching almost one million each and every day. It’s that simple of an equation. And it’s amazing how much of positive impact voice technology can have to your bottom line.

I think one of the most positive endorsements for the success of using voice technology can be found within the recent report from Supply Chain Insights on the Power of Voice. The author asked the respondents about their overall satisfaction of their warehouse operations. Those using voice indicated an 81 percent satisfaction, whereas those not using voice indicated only a 34 percent level of satisfaction. This is exciting because it clearly indicates that the technology has indeed provided an impact to their operations.


The WH Smith results are indicative of the potential value that voice technology can offer your business. As you plan for 2014, please think about how voice technology could be a positive enabler for your bottom line.

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