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About the Author

Cliff Holste is Supply Chain Digest's Material Handling Editor. With more than 30 years experience in designing and implementing material handling and order picking systems in distribution, Holste has worked with dozens of large and smaller companies to improve distribution performance.

Logistics News

By Cliff Holste

January 13, 2016



Logistics News: Can The Promise Of Same Day Delivery Be Kept?

Same Day Delivery is not Feasible for Most Order Fulfillment Operations


Holste Says:

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Perhaps the most difficult to manage unintended factor of expedited shipping is the impact on the workforce.
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Previous Columns by Cliff Holste

Sorting It Out : Flexible Processes Are Key To Managing Volume Fluctuations

Sorting It Out : DC Capacity Planning

Sorting It Out : What Is The Correct Level Of DC Automation?

Sorting It Out : Moving Forward With Automation Projects While Avoiding ROI Pitfalls

Sorting It Out : Dispelling Common Fears Associated With Automation Projects

More


Given today’s quick response logistics and distribution realities, same-day delivery is simply beyond the capabilities for traditional pick & pack order fulfillment operations. For even the most automated operations, providing even same-day shipping is fraught with major challenges. Of course, in the name of customer service, DC staff is always willing to jump through hoops a few times a day to go around the system and expedite a few orders. But, when expedited orders become a frequent requirement, the physical “bolt-to-the-floor” order processing systems gets in the way and ciaos develops.

Amazon and Google are trying to solve this challenge with an “out-of-the-box” approach.

Amazon Prime members shipping to select metro areas across the U.S. can choose to receive FREE Same-Day Delivery or FREE One-Day Delivery on a broad selection of items. They have large highly automated order fulfillment centers in 12 cities where the service is currently being offered and has created a network of local delivery companies to satisfy the same-day shipping demand. According to recent news releases, Amazon is preparing to take same-day delivery services to the next level with drones. These flying robots are supposed to be able to drop an item at the customer’s door within 30 minutes or less. Currently, Amazon’s average delivery time (for standard shipment) is 3.6 days. Google’s Shopping Express Program allows shoppers to purchase items from participating retailers. They can order via Google’s mobile app or website by 4:00 p.m. for same-day delivery between 6 and 9 p.m. Google has partnered with local retailers and has employees who shop for you in the store and deliver to your home.

So, for retailers with traditional order fulfillment operations, what are the same-day and/or next-day delivery factors? It’s not just the premium shipping cost, which can often be passed along. Not just the extra cost to walk one order through the DC. But, the impact of not being able to:

schedule staffing to meet a work plan

level activity over an 8-hour shift

spread flow over multiple shifts to reduce capital investment

create efficient order batches for picking


Perhaps the most difficult to manage unintended factor of expedited shipping is the impact on the workforce. Most employees are prepared to work unexpected overtime every once in a while. But, when the end of every day is a variable, it disrupts their lives, keeps them from being able to pick up their kids from school or childcare on time and their families from being able to plan on them. These are the realities that are being incurred by DCs and passed along through the supply chain because we've made instant response the norm. Highly automated, flexible and agile systems may offer some relief, but they are not magical cure-alls.


Final Thoughts

No doubt, perfecting expedited services will require major changes in the traditional order picking and shipping model. However, looking back, not that long ago it took days, even weeks (depending on the season), to receive your catalog order. Now we order online and expect delivery in a day or two. Who knows maybe same-day delivery will become the real-deal. One thing we know for sure - putting the rapid response genie” back in the bottle is not going to happen!

 

 

Recent Feedback

Great article. I am a little suprised not to see BNSF in the mix while I understand their financial mode/operation is a little different. 

That would only give a complete perspective with all the players in the pool.


Srihari
Senior Consultant
Infosys
May, 22 2016

Surprised to see Home Depot fall off the list; thought they were winning with Sync?


Mike O'Brien
Senior editor
Access Intelligence
May, 26 2016

Using the right tool for the right job has always been a best practice and one of the reasons, we feel, that RFID has never taken off in the DC as exponentially as pundits have been forecasting since 2006. While these results may seem surprising to those solely focused on barcode scanning, the adoption of multi-modal technologies in the DC makes perfect sense for greater worker efficiency and productivity.


Julie Leonard
Marketing Director
Inovity
Jun, 27 2016

The IoT Platform in this year's (2016) Hype Cycle is on the ascending side, entering the "Peak of Inflated Expectation" area. How does this compare to the IoT positions of the previous years, which have already peaked in 2015? Isn't this contradicting in itself?

Editor's Note: 

You are right, Internet of Things (IoT) was at the top of the Garter new technology hype curve not long ago. As you noted, however, this time the placement was for “IoT Platforms,” a category of software tools from a good number of vendors to manage connectivity, data communications and more with IoT-enabled devices in the field.

So, this is different fro IoT generally, though a company deploying connected things obviously needs some kind of platform – hoe grown or acquired – to manage those functions.

Why IoT generically is not on the curve this year I wondered myself.

 

 


Carsten Baumann
Strategic Alliance Manager
Schneider Electric
Aug, 19 2016

I agree totally with Mr. Schneider.

I have always lived by "put it in writing" all my work life.  I am a firm believer of the many benefits of putting everything in writing and I try to teach it to as many people as I can.

This "putting in writing" can also be used for almost anything else.  Here are some general benefits (only some) of "putting in writing":

1. Everything is better understood between parties involved.  There are lots of people types who need something visual to improve their understanding.
2. Everyone can read to review and correct anything misunderstood.  This will ensure that all parties concerned confirm the details of the agreements as correct.  This is further enhanced by having all parties involved sign off on a hard copy or confirm via reply email.
3. Everything has a proof.  Not to belittle the element of trust among parties involved, it is always safest to have tangible proof of what was agreed on.
4. There will be a document to refer to at any time by any one who needs clarification.
5. The documentation can be useful historical data for any future endeavor.  It provides inputs for better decisions on related situations in the future.
6. This can also be compiled and used to teach future new team members.  "Learn from the past" it is said.

There are many more benefits.  Mr. Schneider is very correct about his call to "put it in writing".






Jo Ann Tudtud-Navalta
Materials Management Manager
Chong Hua Hospital, Cebu City, Philippines
Aug, 21 2016

U.S. companies are reshoring and foreign companies are investing in U.S. locations to be in close proximity to the U.S. market for customer responsiveness, flexibility, quality control, and for the positive branding of "Made in USA".

Reshoring including FDI balanced offshoring in 2015 as it did in 2014. In comparison, in 2000-2007 the U.S. lost net about 200,000 manufacturing jobs per year to offshoring. That is huge progress to celebrate!

The Reshoring Initiative Can Help. In order to help companies decide objectively to reshore manufacturing back to the U.S. or offshore, the nonprofit Reshoring Initiative's free Total Cost of Ownership Estimator can help corporations calculate the real P&L impact of reshoring or offshoring. http://www.reshorenow.org/TCO_Estimator.cfm


Sandy Montalbano
Consultant
Reshoring Initiative
Aug, 24 2016

 Good article!  I am sending this to my colleagues who work with me.  We have to keep this in mind.  Thanks!


Robert
Transportation Manager
N/A
Aug, 30 2016

SCM is all about getting the order delivered to the Customer on date/ time requested because happy Customers = Revenue. Using the right tools to do the right job is important and SCM is heavily dependent on sophisticated ERP systems to get right real data info ASP.

I've worked in a DC with more than 400,000 line items and measured the Productivity of Pickers by how many "picks" per day.

I've learned that one doesn't have to remind Germany about your EDI orders.


Ian Jansen
Mr
NHLS
Sep, 14 2016

Challenge - to build and sustain effective relationships at the level of the organizations that are responsible for effectively coordinating and colaborating in an otherwise highly competitive environment 


Don Benson
Partner
Warehouse Coach
Sep, 15 2016

Of course we all need to up our game. We need to move with the times, and always be one step ahead of what the future will bring.


Jade
Admin
Fulfillment Logistics UK Ltd
Oct, 02 2016

Thanks for the article, but I know there's a lot more to this issue than just the pay rates. Please check out my blogs on the subject at www.zipxpress.net.


Mike Dargis
President of asset-based carrier based in the Midwest
Zip Xpress Inc. (at ZipXpress.net)
Oct, 03 2016

Lora, great article! I agree that companies choose the 'safe' solution more often than not. My solution is a bolt-on for legacy ERP's and we even face challeneges of customer adoption. Most like to play it safe and choose an ERP upgrade, which is more costly, time consuming, and has lower ROI across the board. Would love to learn more about your company, we are always looking for partnerships.

Blaine
blaine.schultz@syncron.com


Blaine
Inventory Specialist
Syncron
Nov, 16 2016

This is a game changer in GE's production and prototyping.  It also has huge implications across the GE global supply chain with regard to the management of their support and spare parts network. 


Bob McIntyre
National Account Executive
DBK Concepts LLC
Nov, 21 2016

I am referencing to the comment that leasing of warehousing equipment (beyond forklift trucks) is a vision for 2030.
Just recently in Europe, such a business model has started, see here: https://next-intralogistics.de/

I am following with a lot of interest, how the business develops.


Kai Furmans
Professor
KIT
May, 22 2017

If we limit the standard on judging or determining the best supply chain to just three calculations it does not tell the entire picture.  Financial performance metrics are valuable as they capture the economic consequences of business decisions.  But supply chain managers make decsions and use organizational resources that impact a company's financial well being.  Where is a firm's earnings over a period of time determined by sales less product costs and general/adminsitrative costs?  Where is the metric for determining the sources and uses of cash from three perspectives - operational, investment and financial?  Where are these supply chain metrics: on-time delivery, lead time, response time to customers, product returns, procurement costs, network distance, inventory carrying costs, forecasting accuracy, sourcing time, etc,.  Without knowing the results of all these supply chain calculations the there must be a question as to the accuracy of the 25 top supply chains.


Stuart Rosenberg
Supply Chain Consultant
First Choice Supply Chain
Jun, 05 2017

I feel this ranking misses the mark in SC. It does not seem to consider a key indicator in days inventory on hand, which is key to determining a SC company's ability to forecast, manage inventory costs and reduce aged stock. In additiion I realize it's difficult to understand what goes into the customer survey, but would I assume specific metrics are being asked. For examples customer's opinion on service level differentiation and the ability to deliver the right product on time, which should then be allocated a bigger weighting than 10%. It would also be interesting to take a view of the above list's SKU portfolio complexity, seasonality and launches/promotions. I would again assume some companies on the list above have a far more complex SC to manage and lead, ultimately requiring a lot more innovation within a SC to stay ahead of competitors, and ultimately satisfy their customers demands.  I understand above metrics are difficult to measure, as mentioned in the article, but they somehow need to be considered to give a true reflection. 


Dustin Calitz
Project Commercialization Manager
Mondelez
Jun, 06 2017

A Very Good Article...

While some feel that lean is a scam that pushes for more out of the personnel and out of the companies through reduction of waste and adding value for the customer, there are several things to remember:

1) Lean methodologies are designed and implemented to reduce time wasting, so this may seem that you are working harder as an employee.

2) Lean methdoligies only work when everyone from the janitor to the owner of the company get involved and back the program.

3) Lean methods are there to make you work smarter not harder, although it may feel you are working harder.

4) YES... Sometimes lean methodologies fail! This is due to project overun or taking on too large a problem and trying to fix it all in one go and not taking the smaller problems that are associated with the large problem and fixing them first. Sometimes fixing the small problems leads to resolution of the larger problem.


Michael Hurd
Lean Consultant
Unemployed
Jun, 10 2017
 

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