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About the Author

Cliff Holste is Supply Chain Digest's Material Handling Editor. With more than 30 years experience in designing and implementing material handling and order picking systems in distribution, Holste has worked with dozens of large and smaller companies to improve distribution performance.

Logistics News

By Cliff Holste

November 16, 2011



Senior Management Must Encourage The Development And Investment In Advanced Logistics Technologies

Improvement Projects That Are Sponsored From The Top Down Have The Best Chance Of Being Adopted


It’s interesting to note that in companies with a history of maintaining the state-of-the-art relative to the application of logistics technologies, improvement projects typically originate with professionals who have that responsibility. It has been my experience that a company’s senior level managers play a key role in the development and justification of logistics projects. This is especially true for the larger and more technically suffocated projects.

A company’s attitude towards logistic operations starts with senior management challenging operating managers and line supervisors to find creative solutions to production and distribution issues. They want projects that will provide an ROI in areas such as:


Holste Says:

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It is important to understand that while a company's business model may be unique, the system concepts and equipment technologies that will be most beneficial for their operation is not unique.
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  • Improved productivity in warehousing and distribution operations
  • More efficient utilization of facility space, energy, and human resources
  • Reduction of reserve and WIP inventory
  • Increased order fulfillment speed and accuracy
  • Higher throughput without incremental increases in labor
  • Greater system flexibility and agility
  • Reduction in overtime hours
  • Reduction in errors, damage, shrinkage, and back charges.

However, projects that will accomplish the above will not be adopted unless management actively promotes an environment that encourages associates to come forward with creative cost effective improvement projects.

This point cannot be emphasized too strongly. Because, too often astute individuals who are eager to start projects involving the application of advanced concepts, new methods or technologies are discouraged by middle managers who tell them that “the timing is bad” or its “too risky - the front office won’t buy it”.

To correct this impression, senior management must spell out long-range objectives in terms that mean something to operation managers, engineers and planners. A senior manager who has never received even a preliminary proposal involving creative approaches to improving logistics issues should look for answers to the following introspective type questions:

 

  • Is the company’s production expertise in balance with its warehousing and distribution capabilities?

 

  • Has the company’s approach to logistics remained static?

 

  • Is there any indication that warehousing and distribution managers automatically turn-off discussion of improvement projects involving application of advanced technologies?

 

  • Is the company’s IT department adequately staffed to handle improvement projects?


Final Thoughts

Fortunately, the track record of material handling system successes has been very good over the last decade or so, which has gone a long way towards overcoming the FUD factor – Fear, Uncertainty and Doubt. It is important to understand that while a company’s business model may be unique, the system concepts and equipment technologies that will be most beneficial for their operation is not unique. In fact, it is most likely already providing cost and operational benefits to their competitors every day.

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