August
5 ,
2004 |
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By
Gene Tyndal
Founding
Partner, Supply Chain Executive Advisors
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Dan Gilmore
Editor-in-Chief |
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Thanks for all the continued support from the tens
of thousands of SCDigest readers.
We're going to take a few minutes this week to announce
a few improvements, and to request a small favor.
First, we are happy to announce a greatly improved
website, just phase 1 of what will be several substantial
enhancements to scdigest.com. Click
here to take a look.
In addition to a new look
and feel, you'll find the following new features:
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Viewpoints,
our weekly audio interview with supply chain
thought leaders. These 5-6 minute interviews
feature a brief but informative Q&A delivered
via streaming audio with a leading supply chain
or logistics practitioner who has an interesting
perspective to share. The audio will be accompanied
by 3-4 slides that provide visual support for
this perspective or insight. For our inaugural
Viewpoint, we're pleased to feature Ralph Drayer,
former chief logistics officer at Procter & Gamble,
on the topic of collaborative logistics. We're
sure you'll enjoy this new feature.
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More guest
columns: You'll be seeing a
wider array of guest columnists in the newsletter
and on the web site, featuring some great
insight and perspective. We're especially
pleased to announce that Gene Tyndall will
be delivering a monthly column under the
title of The Executive View , which
will take a look at supply chain management
issues from an executive perspective. Gene
is co-author of one of the supply chain management
industry's most influential books written, Supercharging
Supply Chains . Gene is the former head
of the supply chain management practices
at both Ernst & Young and Ryder, and
is currently a principle at Supply Chain
Executive Advisors. His first column for
SCDigest is linked from today's newsletter
and available on the web site.
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Content archives:
We have individually archived all of our previous
content (First Thoughts and News and Views) and
made it much easier to search and find information
on topics of interest to you. Please note that
in some cases, when we've linked to third party
articles and content, that the links may be expired.
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Solution Directory:
Phase 1 of our easy-to-use vendor directory is
ready to help you find the supply chain solution
alternatives you need. We'll be greatly expanding
the number of solution categories and vendor
listings over the next few weeks - we think you'll
find both the ease of use and the quality of
the vendor solution information second to none.
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There's a lot more coming in the next few weeks.
Now, the favor. We have
over 40,000 readers of SCDigest each week. The feedback
tells us you enjoy it. As Kerry Loudenback, Director
- Supply Chain Optimization for Ingram Micro - North
America recently wrote us: "Of all the articles
I get bombarded with, SupplyChainDigest will typically
standout with useful, thought provoking insight."
Our goal is to get to 60,000
subscribers by year's end. If you enjoy SupplyChainDigest,
could you help us get there by forwarding
this issue to a friend or colleague and recommending
they register for a free subscription? It will just
take a second. Just give us your recommendation, and
let them know they just have to click on the "Subscribe" button
to quickly register. Please lend us a hand .
Pick one or two friends or colleagues, and forward
your recommendation right now while it's on your mind.
Thanks for your help.
Regular News and Views, and lots of reader
feedback nearby in this issue. See you next week. |
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What
are the top ten "specialty retailers" in the
U.S.? (This includes basically all retailers
except mass merchants, department stores, and
grocers.)
Answer below
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Our level of reader response continues to grow.
We generated a significant amount of feedback
on two topics from last week: "the Bullwhip Effect" revisited,
and the change of the Council of Logistics Management
to the Council of Supply Chain Management Professionals.
This week, we're just
going to publish letters on the new CLM, given
the volume. We'll catch up with the others
next week. Our Feedback of the Week is a thoughtful
letter from Art Van Bodegraven of The Progress
Group. There are also comments from a number
of other writers.
For more complete comments
from readers, click here.
Keep the dialog going! Give us your thoughts
on this week's Supply Chain topics.
feedback@scdigest.com
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View
Full Article >>
While there has been a reasonable amount
of concern from some quarters around RFID technology
and consumer privacy, a consultant recently argued
that there is a real danger to retailers, manufacturers
and others from "hackers" (criminals) being able to
change RFID data.
It may be possible, even easy, for thieves
to fool merchants by changing the identity of goods,
said Lukas Grunwald, a senior consultant with DN-Systems
Enterprise Solutions GmbH, of Germany. "This is
a huge risk for companies," Grunwald recently
said. "It opens a whole new area for shoplifting
as well as chaos attacks."
Grunwald has actually built a small program
that can read and reprogram tags. It's designed for
consumers, to enable them to kill tags after a purchase,
but could be used to re-encode tags in a store.
I'll admit I am not up to speed with
what protections against this type of hacking are in
place or are planned. The article above states that
encryption type technologies are not going to be the
answer: " While encryption could be used to hide data
from unauthorized snoopers, not many RFID chips can
handle the more-involved task of crunching cryptographic
keys. Moreover, the RFID tags that can handle those
tasks are among the most expensive on the market and
not something you would stick on a cream cheese box
at the grocery store, Grunwald said."
This
of course is a higher-tech version of store theft
via changing bar codes labels on products, a risk
which led to such developments as incredibly strong
adhesives and "tear away" labels designed thwart
this activity.
One can think of
many other potential ramifications. Can RFID really
be used for authentication purposes, if tags can be
reprogrammed easily to mimic valid product coding?
Nefarious trading partners could alter tags to pass
along or return different products than the ones encoded
on the tags. While this of course is also possible
with bar codes, the highly automated processes envisioned
to be enabled by RFID, may remove some of the human
checks involved in bar code based processes, and removing
labels often leave some visible evidence.
We'll check
into this in more detail soon, but until then we would
love to hear from some RFID experts on how this risk
is going to be mitigated.
Are there
real risks from technology that enables individuals
to easily change RFID data? What will be the protections
to eliminate this type of risk to retailers and manufacturers?
Let us know your thoughts.
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View
Full Article >>
Nice new article on the MHIA
web site by Norman Saenz on
some ideas for improving warehouse
and distribution productivity
without significant investment
in software or equipment.
His
suggestions:
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Review
layout and material
flow: Look
for opportunities to
reduce travel time
through reconfiguration
of storage modes. Cites
average travel time
in order picking as
being 38% of total
time, which can be
used as one gauge as
to whether there might
be opportunities for
improvement. Look for
opportunities for overall
redesign ("Quick Pick" areas,
U-shaped paths, etc.),
as well as additions
in such areas as cross
aisles and tunnels.
While some capital
expense may be involved,
often it is very modest
and well worth the
return.
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Improve
procedures and methods: Do
some basic process
mapping looking for
opportunities to improve
redundant, complicated
or inefficient processes.
Examples: moving back-end
QA or packing steps
back into the picking
process itself.
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Focus
on training and exception
handling: Evaluate
whether improved training
of employees could
result in productivity
gains, and what productivity-draining
exceptions (e.g., order
pickers waiting on
replenishment inventory)
could be reduced through
better training and
exception handling.
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Review
slotting opportunities: Big
gains in picking and
replenishment can be
achieved with improved
slotting. While WMS
and independent slotting
tools can truly optimize
slotting decisions,
much can often be gained
through observation
(congestion, activity)
and some simple analytic
tools (spreadsheets,
simple databases).
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Improve management
and incentives: Monetary
incentives can have a
big impact, but obviously
come with a cost. Recognition
programs, team meetings,
and other techniques
can improve morale and
productivity, but have
to be executed carefully. |
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Do some productivity
analysis: Use
some tools like the MOST
(Maynard Operating Sequence
Technique) to evaluate
your level of productivity
versus industry standards. |
Key Takeaway :
These types of improvement
efforts generally fall into
the "important but not urgent" category,
meaning they are tough to find
the time to do. It's why most
distribution/warehouses don't
really drive continuous improvement
(or so it seems to me). I have
personally seen a number of
DCs with severe constraints
on storage or throughput capacity,
make significant improvements
with layout and procedure changes,
often with minimal investment
in new equipment. It often
takes the use of consultants
not only for their expertise
but simply to act as a catalyst
to get to some of these improvement
projects that will just never
rise to the level of urgency
otherwise.
Are there frequently opportunities
to increase DC throughput and
productivity with low capital
investment? Why don't more companies
take advantage of these opportunities?
Let us know your thoughts.
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View
Full Article >>
We've dealt with this topic before, but there's a
nice article in this month's baseline magazine on Procter & Gamble's
initiative over the past few years to become even more
demand-driven, and the quantitative results from those
efforts.
The article starts by quoting Jack Barr, head of "supply
chain innovation" at P&G, as saying that some 60%
of the CPG giant's sales now come from "events," meaning
an array of promotions from either P&G or the retailer.
With these spikes in volumes, it becomes even more
critical to coordinate inventory flow from P&G
factories to the store shelf. P&G believed it could
do that, reducing stock-outs, while reducing overall
inventories at the same time.
Starting 18 months ago, Barr took on the challenge
of getting P&G to a "nearly 100% demand-driven" system
of supplying products to supermarkets and other stores
around the globe. In part, this means P&G's planners
and forecasters should be "looking through the
windshield and not the rearview mirror" at the
point of demand. Among the initial targets: cut retail
out-of-stocks from 10 to 5 percent.
P&G
pursued this goal with several strategies. These
included:
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Improved collaboration
with retailers that gives P&G virtually 100%
visibility to planned events and promotions.
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Synchronization of point
of sale information (structure, timing) across
thousands of retailers.
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More flexible manufacturing,
to allow P&G to respond more quickly to surges
in demand (still a work in progress).
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Some results from the effort are in, and look like
a winner. Sales in the slow growth CPG market were
up 15% in the past year. (P&G just reported very
strong quarterly results, with core growth (excluding
the effects of acquisitions) of 10%.) 93% of its retailers
experienced stock outs of 5% or less, which has increased
sales somewhere between $50-100 million. Working capital,
always a key supply chain metric, increased from $700
million in 2001 to $1.7 million in 2003.
P&G now wants to cut stock-outs in half again,
to 2.5%.
The article quotes one financial analyst as saying: "P&G
is making life very difficult for competitors like
Unilever, Kimberly-Clark and Colgate-Palmolive. It
has consistently outperformed all of these guys, mainly
as a result of its systems and its management."
Of course, P&G has been pursuing "demand driven" supply
chains for more than a decade, through efforts around
Efficient Consumer Response, Continuous Replenishment,
CPFR, etc. What seems to me to be the real lesson here
is P&G's relentless focus on "continuous improvement," driven
by an executive focus on the importance of supply chain,
and the willingness to invest in the people and technologies
to make it happen.
What makes it so hard for P&G competitors to match
its supply chain performance? While almost every company
talks about continuous improvement, isn't it true that
there are really huge differences in the way this goal
is approached across companies? What are the lessons
from P&G's demand-driven efforts? Let us know your
thoughts.
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The name change to CSCMP
is definitely a good thing for the organization, even
if the new name does not easily trip off the tongue. It
is past time to recognize the real-world scope of the
membership's interests and activities.
The competition among CLM/CSCMP and other organizations has been there - perhaps
all along, certainly for several years. When contemplating the potential
for merger/consolidation among professional entities, it seems to me that there
are a couple of levels of introspection to confront.
One is a simple question of numbers. Names and definitions aside, just
how many organizations can command major attention, time, and either corporate
or individual money in the marketplace?
Another is relevance. Are the professions, functions, and/or special
interests of certain groups as powerful, prominent, or central as they once
were?
Third, and the most fundamental, is mission. In a crowded space, with
limited resources, how can an organization craft a vision and mission appropriate
to the early 21st century, and to its members' roles in this evolving world? Should
horizons expand or contract? Are there overlaps with other groups that
should be eliminated - or more sharply defined?
It would be useful and productive for several entities to re-examine their
definition and direction. For example, should WERC's role be limited
to research and education? Should its sphere of focus move beyond warehousing? How
can it complement, rather than compete with, CSCMP? What is the future
role and focus for IWLA? Should/can APICS compete with CSCMP with content,
or should boundaries and spheres of influence be redrawn? How can existing
organizations reduce needless competition by collaborating in areas of common
interest, while retaining overall strength and individual identity? Is
it a slam dunk that the Supply Chain Council and CSCMP need to merge?
The next few years will be interesting, as these questions get sorted out. The
practitioner leadership and the professional association management at the
head of all the groups involved will have their hands full, trying to conceive,
plan, and manage processes of competition, collaboration, combination, and
- sadly, for a few - collapse.
Art Van Bodegraven
The Progress Group, LLC |
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I think the change of scope is positive,
but it comes way too late. The link between logistics
and other areas of supply chain such as procurement
or planning has always been there.
Carlos Pereira,
CPIM
Aventis China
This just confirms my decision to expand
my participation in WERC. Over the last few years,
CLM has become over run with consultants trying to
sell programs to one another. This dissolution
of the focus of the organization makes it much less
useful to the logistics practitioner.
J.
Kevin Michel
Michel
Distribution Services
I think the new direction for the CLM
is sort of a "cop-out". Instead of getting
deeper and more advanced in Logistics Management theory
and applications, they are taking the easy way out
so they can start echoing what APICS, and the Supply
Chain Council have been doing for years. As a former
CLM member, I was very disappointed in the organization
as a whole. I felt that I did not get anything for
my steep annual dues. No periodicals, no research journals,
and a disappointing annual conference.
The one I went to had no software exhibition,
and a good percentage of the speakers that were advertised
to speak didn't bother to show up.
CLM has continually missed the boat on
the emerging Logistics Systems movement (primarily
via TMS) in that a dictionary and standard system have
not been produced. If one looks at the evolution of
MRP into MRPII and ERP, the APICS dictionary, and the "Standard
System" developed over time by Orlickey, Wight,
Plossl, Gray and Landvater, have offered a blueprint
and common "language" that software vendors
built upon. There has been no effort from CLM to do
this with Logistics Systems. Changing the name isn't
going to help a flawed offering.
Brian
Dreckshage
InSite
Logistics, LLC
There are a lot of groups that touch
the Supply Chain arena - APICS, ISM, and smaller groups
such as ESCA and SCC. I have been searching for an
organization that can provide education for my team
in the areas of CRM, and how the Demand Chain meets
Supply Chain. I have yet to find this type of group.
If all of these groups merged, we may see that, provided
they could get organized before they miss opportunities
in the supply chain, demand chain sector.
It would be wonderful if they could model
themselves based on supply chain theories. Each educational
group would have expertise in certain areas in the
supply and demand chains, and a common thread in a
body of knowledge would tie them all together. Instead
of getting certifications for each area, I would love
to get one that contains a module from each of these
groups' expertise. I would then feel I have the knowledge
to provide my company and my career the best in breed
solutions to opportunities.
Yamini Joshi,
CPIM, C.P.M.
Advanced Fibre Communications
I think it only makes sense to revise
the name. Logistics plays across the entire supply
chain from R&D, and it's regulatory requirements,
through the Procurement & Manufacturing disciplines,
to the overall distribution planning and transportation
of finished goods & returns. I think that by broadening
the audience we will set the stage for more collaboration
across these functional areas.
Tom
Golden
Agilent
I think all professional organizations
are seeing lower membership and attendance at conferences,
conventions, etc. For some reason, the younger
generation of business owners, senior managers, etc.
are less interested in social or educational opportunities
that used to be the "norm." I believe
that part of the trend is due to everyone working harder
and with fewer resources. Also, many people increasingly
rely on the internet for information and educational
experiences. I agree with you that we will see
more mergers between some of the professional organizations
that you mentioned.
Herb Shields
HCS Consulting
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