August 5 , 2004

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By Gene Tyndal

Founding Partner, Supply Chain Executive Advisors

 
 

I am pleased to contribute a monthly column on "The Executive View," for SCDigest. Our purpose in this column is to communicate what senior-level executives think and say about their company's supply chains - both supporting and criticisms.

Our hope is that these articles will help SCDigest subscribers gain improved knowledge about senior executive goals, needs, and opportunities. We encourage your feedback each month.

 

This month's topic:
Why C-Level Execs Often Defer Supply Chain Discussions

Click here to read the full column

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Dan Gilmore
Editor-in-Chief

SCDigest Improvements and More

Thanks for all the continued support from the tens of thousands of SCDigest readers. 

We're going to take a few minutes this week to announce a few improvements, and to request a small favor.

First, we are happy to announce a greatly improved website, just phase 1 of what will be several substantial enhancements to scdigest.com. Click here to take a look.

In addition to a new look and feel, you'll find the following new features:

Viewpoints, our weekly audio interview with supply chain thought leaders. These 5-6 minute interviews feature a brief but informative Q&A delivered via streaming audio with a leading supply chain or logistics practitioner who has an interesting perspective to share. The audio will be accompanied by 3-4 slides that provide visual support for this perspective or insight. For our inaugural Viewpoint, we're pleased to feature Ralph Drayer, former chief logistics officer at Procter & Gamble, on the topic of collaborative logistics. We're sure you'll enjoy this new feature.

More guest columns: You'll be seeing a wider array of guest columnists in the newsletter and on the web site, featuring some great insight and perspective. We're especially pleased to announce that Gene Tyndall will be delivering a monthly column under the title of The Executive View , which will take a look at supply chain management issues from an executive perspective. Gene is co-author of one of the supply chain management industry's most influential books written, Supercharging Supply Chains . Gene is the former head of the supply chain management practices at both Ernst & Young and Ryder, and is currently a principle at Supply Chain Executive Advisors. His first column for SCDigest is linked from today's newsletter and available on the web site.

Content archives: We have individually archived all of our previous content (First Thoughts and News and Views) and made it much easier to search and find information on topics of interest to you. Please note that in some cases, when we've linked to third party articles and content, that the links may be expired.

Solution Directory: Phase 1 of our easy-to-use vendor directory is ready to help you find the supply chain solution alternatives you need. We'll be greatly expanding the number of solution categories and vendor listings over the next few weeks - we think you'll find both the ease of use and the quality of the vendor solution information second to none.

There's a lot more coming in the next few weeks.

Now, the favor. We have over 40,000 readers of SCDigest each week. The feedback tells us you enjoy it. As Kerry Loudenback, Director - Supply Chain Optimization for Ingram Micro - North America recently wrote us: "Of all the articles I get bombarded with, SupplyChainDigest will typically standout with useful, thought provoking insight."

 

Our goal is to get to 60,000 subscribers by year's end. If you enjoy SupplyChainDigest, could you help us get there by forwarding this issue to a friend or colleague and recommending they register for a free subscription? It will just take a second. Just give us your recommendation, and let them know they just have to click on the "Subscribe" button to quickly register. Please lend us a hand . Pick one or two friends or colleagues, and forward your recommendation right now while it's on your mind.

Thanks for your help.

Regular News and Views, and lots of reader feedback nearby in this issue. See you next week. 
 

RFID Guru Warns Tags Vulnerable to Tampering

 

Finding Distribution Productivity with Low Capital Investment

 

Procter & Gamble's Latest Transformation - by the Numbers

Summary and comment below.

 

Last week brought good news for our Supply Chain Stocks.  For the week, i2 stayed even and all others were in positive territory.  Manugistics was up $.23 from last week.  Our biggest gainer was SAP at $40.01, up $2.03 from last week.  All remain behind their prices of just one month ago.  

 
   
  Yellow Roadway continued its positive trend, up $1.95 for the week.  UPS recovered $.55 of last week's loss.  Only Symbol (down 7.5%) and Vastera (down 3.15%) lost ground this past week.  All others posted small gains. 
 
Click here to see performance over the past week, month, quarter and year >>
 

What are the top ten "specialty retailers" in the U.S.? (This includes basically all retailers except mass merchants, department stores, and grocers.)

Answer below

Agree or Disagree? 

Have a Perspective to Share with Your Peers?

Our level of reader response continues to grow. We generated a significant amount of feedback on two topics from last week: "the Bullwhip Effect" revisited, and the change of the Council of Logistics Management to the Council of Supply Chain Management Professionals.

This week, we're just going to publish letters on the new CLM, given the volume.  We'll catch up with the others next week. Our Feedback of the Week is a thoughtful letter from Art Van Bodegraven of The Progress Group. There are also comments from a number of other writers.

 

For more complete comments from readers, click here.

Keep the dialog going! Give us your thoughts on this week's Supply Chain topics.

feedback@scdigest.com

 

 

NEWS AND VIEWS

Is RFID Vulnerable to Hacking and Other Security Attacks?

View Full Article >>

While there has been a reasonable amount of concern from some quarters around RFID technology and consumer privacy, a consultant recently argued that there is a real danger to retailers, manufacturers and others from "hackers" (criminals) being able to change RFID data.

It may be possible, even easy, for thieves to fool merchants by changing the identity of goods, said Lukas Grunwald, a senior consultant with DN-Systems Enterprise Solutions GmbH, of Germany. "This is a huge risk for companies," Grunwald recently said. "It opens a whole new area for shoplifting as well as chaos attacks."

Grunwald has actually built a small program that can read and reprogram tags. It's designed for consumers, to enable them to kill tags after a purchase, but could be used to re-encode tags in a store.

I'll admit I am not up to speed with what protections against this type of hacking are in place or are planned. The article above states that encryption type technologies are not going to be the answer: " While encryption could be used to hide data from unauthorized snoopers, not many RFID chips can handle the more-involved task of crunching cryptographic keys. Moreover, the RFID tags that can handle those tasks are among the most expensive on the market and not something you would stick on a cream cheese box at the grocery store, Grunwald said."

This of course is a higher-tech version of store theft via changing bar codes labels on products, a risk which led to such developments as incredibly strong adhesives and "tear away" labels designed thwart this activity.

  

One can think of many other potential ramifications. Can RFID really be used for authentication purposes, if tags can be reprogrammed easily to mimic valid product coding? Nefarious trading partners could alter tags to pass along or return different products than the ones encoded on the tags. While this of course is also possible with bar codes, the highly automated processes envisioned to be enabled by RFID, may remove some of the human checks involved in bar code based processes, and removing labels often leave some visible evidence.

We'll check into this in more detail soon, but until then we would love to hear from some RFID experts on how this risk is going to be mitigated.

Are there real risks from technology that enables individuals to easily change RFID data? What will be the protections to eliminate this type of risk to retailers and manufacturers? Let us know your thoughts.

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Low Cost Ways to Improve Distribution Productivity

View Full Article >>

Nice new article on the MHIA web site by Norman Saenz on some ideas for improving warehouse and distribution productivity without significant investment in software or equipment.

His suggestions:

Review layout and material flow: Look for opportunities to reduce travel time through reconfiguration of storage modes. Cites average travel time in order picking as being 38% of total time, which can be used as one gauge as to whether there might be opportunities for improvement. Look for opportunities for overall redesign ("Quick Pick" areas, U-shaped paths, etc.), as well as additions in such areas as cross aisles and tunnels. While some capital expense may be involved, often it is very modest and well worth the return.

Improve procedures and methods: Do some basic process mapping looking for opportunities to improve redundant, complicated or inefficient processes. Examples: moving back-end QA or packing steps back into the picking process itself.

Focus on training and exception handling: Evaluate whether improved training of employees could result in productivity gains, and what productivity-draining exceptions (e.g., order pickers waiting on replenishment inventory) could be reduced through better training and exception handling.

Review slotting opportunities: Big gains in picking and replenishment can be achieved with improved slotting. While WMS and independent slotting tools can truly optimize slotting decisions, much can often be gained through observation (congestion, activity) and some simple analytic tools (spreadsheets, simple databases).

Improve management and incentives: Monetary incentives can have a big impact, but obviously come with a cost. Recognition programs, team meetings, and other techniques can improve morale and productivity, but have to be executed carefully.
Do some productivity analysis: Use some tools like the MOST (Maynard Operating Sequence Technique) to evaluate your level of productivity versus industry standards.

Key Takeaway : These types of improvement efforts generally fall into the "important but not urgent" category, meaning they are tough to find the time to do. It's why most distribution/warehouses don't really drive continuous improvement (or so it seems to me). I have personally seen a number of DCs with severe constraints on storage or throughput capacity, make significant improvements with layout and procedure changes, often with minimal investment in new equipment. It often takes the use of consultants not only for their expertise but simply to act as a catalyst to get to some of these improvement projects that will just never rise to the level of urgency otherwise.

Are there frequently opportunities to increase DC throughput and productivity with low capital investment? Why don't more companies take advantage of these opportunities? Let us know your thoughts.

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P&G's Demand-Driven Supply Chain Delivers Results

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We've dealt with this topic before, but there's a nice article in this month's baseline magazine on Procter & Gamble's initiative over the past few years to become even more demand-driven, and the quantitative results from those efforts.

The article starts by quoting Jack Barr, head of "supply chain innovation" at P&G, as saying that some 60% of the CPG giant's sales now come from "events," meaning an array of promotions from either P&G or the retailer. With these spikes in volumes, it becomes even more critical to coordinate inventory flow from P&G factories to the store shelf. P&G believed it could do that, reducing stock-outs, while reducing overall inventories at the same time.

Starting 18 months ago, Barr took on the challenge of getting P&G to a "nearly 100% demand-driven" system of supplying products to supermarkets and other stores around the globe. In part, this means P&G's planners and forecasters should be "looking through the windshield and not the rearview mirror" at the point of demand. Among the initial targets: cut retail out-of-stocks from 10 to 5 percent.

P&G pursued this goal with several strategies. These included:

Improved collaboration with retailers that gives P&G virtually 100% visibility to planned events and promotions.

Synchronization of point of sale information (structure, timing) across thousands of retailers.

More flexible manufacturing, to allow P&G to respond more quickly to surges in demand (still a work in progress).

Some results from the effort are in, and look like a winner. Sales in the slow growth CPG market were up 15% in the past year. (P&G just reported very strong quarterly results, with core growth (excluding the effects of acquisitions) of 10%.) 93% of its retailers experienced stock outs of 5% or less, which has increased sales somewhere between $50-100 million. Working capital, always a key supply chain metric, increased from $700 million in 2001 to $1.7 million in 2003.

P&G now wants to cut stock-outs in half again, to 2.5%.

The article quotes one financial analyst as saying: "P&G is making life very difficult for competitors like Unilever, Kimberly-Clark and Colgate-Palmolive. It has consistently outperformed all of these guys, mainly as a result of its systems and its management."

Of course, P&G has been pursuing "demand driven" supply chains for more than a decade, through efforts around Efficient Consumer Response, Continuous Replenishment, CPFR, etc. What seems to me to be the real lesson here is P&G's relentless focus on "continuous improvement," driven by an executive focus on the importance of supply chain, and the willingness to invest in the people and technologies to make it happen.

What makes it so hard for P&G competitors to match its supply chain performance? While almost every company talks about continuous improvement, isn't it true that there are really huge differences in the way this goal is approached across companies? What are the lessons from P&G's demand-driven efforts? Let us know your thoughts.

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FEEDBACK

Feedback of the Week - On the new CLM:

The name change to CSCMP is definitely a good thing for the organization, even if the new name does not easily trip off the tongue.  It is past time to recognize the real-world scope of the membership's interests and activities.

The competition among CLM/CSCMP and other organizations has been there - perhaps all along, certainly for several years.  When contemplating the potential for merger/consolidation among professional entities, it seems to me that there are a couple of levels of introspection to confront.

One is a simple question of numbers.  Names and definitions aside, just how many organizations can command major attention, time, and either corporate or individual money in the marketplace?

Another is relevance.  Are the professions, functions, and/or special interests of certain groups as powerful, prominent, or central as they once were?

Third, and the most fundamental, is mission.  In a crowded space, with limited resources, how can an organization craft a vision and mission appropriate to the early 21st century, and to its members' roles in this evolving world?  Should horizons expand or contract?  Are there overlaps with other groups that should be eliminated - or more sharply defined?

It would be useful and productive for several entities to re-examine their definition and direction.  For example, should WERC's role be limited to research and education?  Should its sphere of focus move beyond warehousing?  How can it complement, rather than compete with, CSCMP?  What is the future role and focus for IWLA?  Should/can APICS compete with CSCMP with content, or should boundaries and spheres of influence be redrawn?  How can existing organizations reduce needless competition by collaborating in areas of common interest, while retaining overall strength and individual identity?  Is it a slam dunk that the Supply Chain Council and CSCMP need to merge?

The next few years will be interesting, as these questions get sorted out.  The practitioner leadership and the professional association management at the head of all the groups involved will have their hands full, trying to conceive, plan, and manage processes of competition, collaboration, combination, and - sadly, for a few - collapse.

Art Van Bodegraven
The Progress Group, LLC

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More on CLM/CSCMP:

I think the change of scope is positive, but it comes way too late. The link between logistics and other areas of supply chain such as procurement or planning has always been there.

Carlos Pereira, CPIM
Aventis China

 

This just confirms my decision to expand my participation in WERC.  Over the last few years, CLM has become over run with consultants trying to sell programs to one another.  This dissolution of the focus of the organization makes it much less useful to the logistics practitioner.

J. Kevin Michel

Michel Distribution Services

 

I think the new direction for the CLM is sort of a "cop-out". Instead of getting deeper and more advanced in Logistics Management theory and applications, they are taking the easy way out so they can start echoing what APICS, and the Supply Chain Council have been doing for years. As a former CLM member, I was very disappointed in the organization as a whole. I felt that I did not get anything for my steep annual dues. No periodicals, no research journals, and a disappointing annual conference.

The one I went to had no software exhibition, and a good percentage of the speakers that were advertised to speak didn't bother to show up.

CLM has continually missed the boat on the emerging Logistics Systems movement (primarily via TMS) in that a dictionary and standard system have not been produced. If one looks at the evolution of MRP into MRPII and ERP, the APICS dictionary, and the "Standard System" developed over time by Orlickey, Wight, Plossl, Gray and Landvater, have offered a blueprint and common "language" that software vendors built upon. There has been no effort from CLM to do this with Logistics Systems. Changing the name isn't going to help a flawed offering.

Brian Dreckshage

InSite Logistics, LLC

 

There are a lot of groups that touch the Supply Chain arena - APICS, ISM, and smaller groups such as ESCA and SCC. I have been searching for an organization that can provide education for my team in the areas of CRM, and how the Demand Chain meets Supply Chain. I have yet to find this type of group. If all of these groups merged, we may see that, provided they could get organized before they miss opportunities in the supply chain, demand chain sector.

It would be wonderful if they could model themselves based on supply chain theories. Each educational group would have expertise in certain areas in the supply and demand chains, and a common thread in a body of knowledge would tie them all together. Instead of getting certifications for each area, I would love to get one that contains a module from each of these groups' expertise. I would then feel I have the knowledge to provide my company and my career the best in breed solutions to opportunities.

Yamini Joshi, CPIM, C.P.M.
Advanced Fibre Communications

 

I think it only makes sense to revise the name. Logistics plays across the entire supply chain from R&D, and it's regulatory requirements, through the Procurement & Manufacturing disciplines, to the overall distribution planning and transportation of finished goods & returns. I think that by broadening the audience we will set the stage for more collaboration across these functional areas.

Tom Golden

Agilent

 

I think all professional organizations are seeing lower membership and attendance at conferences, conventions, etc.  For some reason, the younger generation of business owners, senior managers, etc. are less interested in social or educational opportunities that used to be the "norm."  I believe that part of the trend is due to everyone working harder and with fewer resources.  Also, many people increasingly rely on the internet for information and educational experiences.  I agree with you that we will see more mergers between some of the professional organizations that you mentioned.

Herb Shields
HCS Consulting
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SUPPLY CHAIN TRIVIA

Q.

According to a recent benchmarking study by CAPS Research, what percent of corporate procurement in the last year was done via on-line auctions?

A.

2.4% across all industries, ranging from a high of 7.68% of total spend in the electronics industry to nothing in textile and apparel.

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