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First Thoughts
  By Dan Gilmore - Editor-in-Chief  
     
   
  September 25, 2008  
     
  Supply Chain Perspective: Back to the Product Economy?  
 

I was planning to write about something completely different this week, but with the current US financial crisis, it’s hard to focus much on anything else right now.

We received lots of great Feedback, both public and private, from my column last week on the Supply Chain, AIG, and What’s Next.

From the many letters I received, what especially seemed to ring a bell was this statement: “Finally, I will say I think the US economy for awhile has been too driven by the financial industry. Those days are obviously gone for many years to come. Whatever form it takes, the “real product” economy is going to have a bigger impact on our economic growth than it has the past few years – and that’s good for the supply chain.”

Gilmore Says:
We’re giving too much intellectual property away to China and others, and often ignoring the “cost innovation” that is increasingly the basis of Chinese competition – not just low wages. Etc.

Click Here to See Reader Feedback

We received some two dozen short responses that looked favorably on the potential for that kind of evolution – back to the future, if you will.

Chris Alder of Access Business Group, for example, wrote, “I also hope for the day when we become (again) a product-driven producer-society, and not that of 'financial products'.”

Jerry Saltzman of Wyeth added that “I, too, would like to believe Dan Gilmore's assertion that the influence of "real product" will be stronger for the foreseeable future. The financial industry should serve as the economy's electric grid, providing the power to drive factories. For the last 8-10 years, however, the financial industry has acted more like factories, creating incredible wealth for a few while the "real product" factories are forced to make short-term sacrifices to keep up or be bought up. Unfortunately, when the power lines go down, everyone suffers.”

He certainly hit the nail on the head with those comments.

So, is there a real chance the “product economy” in the US and maybe parts of Europe (see below) will see some re-ascendance?

One huge question out there is whether the misgivings in many quarters about the speed and fallout from globalization will lead to modest, or even heavy, protectionism of some kind – forcing, if you will, more products to be made domestically.

Pat Buchanan is among the protectionist-leaning commentators (he from the right, many others from the left), and I thought his summary of the situation that tied the current financial crisis to offshoring was interesting:

This generation decided we must march bravely forward into a Global Economy, where we all depend on one another. American companies morphed into “global companies” and moved plants and factories to Mexico, Asia, China and India, and we began buying more cheaply from abroad what we used to make at home: shoes, clothes, bikes, cars, radios, TVs, planes, computers,” Buchanan wrote a few days ago. “As the trade deficits began inexorably to rise to 6 percent of GDP, we began vast borrowing from abroad to continue buying from abroad.”

I can’t find it now, but I read another column earlier this week that noted that since the early 1990s, too many of the best and brightest of US graduates didn’t move into “product economy” jobs, but rather Wall Street, hedge funds, and other financial industry careers. While there always has, will be, and should be some of that, the point was that it had become far too unbalanced, as huge salaries were being made moving money instead of building and moving goods.

So, will we see the movement of more graduates into fields like engineering, and business majors heading for Midwest manufacturers looking for jobs instead of the financial sector? Probably Yes in the short term, as the opportunities won’t exactly look bright on Wall Street for a few years.

This isn’t just a US issue. Below is a snippet from an article last week in London’s Daily Sun newspaper: “The government is not alone in touting the charms of the factory floor: newspapers are full of articles urging Britain to return to its industrial roots. And small wonder, for the financial-services sector, long the engine of economic growth, is on its uppers.” It added: “Manufacturers, who generally consider themselves officially ill-used, are pleased that the government is recognizing their importance.”

The article notes that in 1978, manufacturing represented 26% of UK’s GDP. Today, it is just 14%. In the US, the number is about 12.5% of GDP, and that is also down sharply from two decades ago. But, the National Association of Manufacturers has data that shows the US share of global manufacturing has actually remained constant for many years, and argues (persuasively) that among the key factors in the decline of manufacturing as a share of GDP is that prices for manufactured goods have not risen nearly as fast as raw production output, and in many cases even declined. Meanwhile service prices (such as, hmmm, financial services) have risen during the same time at a much higher rate. Let’s face it, the services sector is not nearly as price competitive in a global sense as is manufacturing, and simply doesn’t have much, if any, productivity growth. So, its share of total GDP rises as a result.

Of course, the issue is complex. Apple and Nike are certainly “product companies;” they just don’t make any of it here, as with a growing array of others. Even the US automotive companies are increasingly talking about outsourcing production to low-cost countries.

Again, contrary to what many believe, US manufacturing has actually continued to enjoy overall solid growth over the past decade. It just can do it now with a lot less workers to achieve the output (productivity increases and automation). At the same time, supply chain developments (i.e., The World is Flat) have certainly been the key enablers in making offshoring work in terms of costs and time.

We can’t and shouldn’t try to put globalization back in the bottle. I am largely a free trader, and will let the politicians and the elections hash out whether we should make some checks on the current situation. But I don’t think we should just stand still.

We can’t rely on the financial sector any more to be the world economic leader. The US still has by far the largest GDP, but I believe we will need to rethink where our attention, resources and investment go. Our manufacturers have among the highest tax and health care costs in the world. We are the about the only country that adds duties on offshore components coming into Free Trade Zones for final assembly. Most of the Harvard Business School graduates have been looking at Wall Street or consultancies instead of companies that actually make things. We’re giving too much intellectual property away to China and others, and often ignoring the “cost innovation” that is increasingly the basis of Chinese competition – not just low wages. Etc.

We just need to re-assess and act based on what adds real value to the economy. It isn’t an endless series of derivatives and other new financial instruments. The design, innovation, and (where it makes sense) actual production of real products needs to move up the priority list - in a hurry.

Do you think we can – or should – focus more on the “real product” economy? What can the US and European countries do to put more vigor back in the manufacturing sector? Do you think this financial crisis will lead to real action? Let us know your thoughts at the Feedback button below.

 
 
     
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Feedback
2008-09-30

Sept. 30, 2008

Dan, excellent article. We totally agree!

Jan De Meulder
Supply Chain Director
Texas Instruments



2008-09-28

Sept. 28, 2008

Big topic. It reminds me of the late 80s, early 90s, when everyone was looking for a National Economic policy and roadmap. I can't see it happening, Americans are too impetuous and greedy (sub-prime?) to think about the long term. We are a constantly evolving country with a multitude of political constituencies, all with differing interests.

We have been at odds as a country for almost 20 years, so it seems near impossible to envision coming together on this. That means opportunism and near term gain win out. Contrast our position to Great Britain over the last 100 years. Also an imperial power, it had no problem giving up its manufacturing base to the US and others while it sought to turn itself into a service economy, let poorer countries take up the task of making things while we prosper in finance, law and medicine.

I also look at the countries of the EU. Given their level of socialism, they are almost forced into an economic policy where they must protect their manufacturing base, even if it means higher prices, to maintain high employment rates and standard of living. It works in some countries not in others.

Germany is suffering a high unemployment rate, and despite protectionist policies mfg companies are abandoning it. France the same way. Of course they now have eastern Europe as a place to shift jobs to, and also a significant responsibility to make sure the economies there are supported.

In the near term, I expect to see economics dictate where things are made. If they can be made more cheaply somewhere else, there will be an irresistible force to draw manufacturing there. Just look at the US Auto OEMs, despite union and government pressure and public sentiment, a significant majority of parts and components are made over seas.

Coming from New England, I saw the days of the once booming leather and textile industries come to a close. We replaced them with mini computer manufacturers, and then with software and now bio tech. The US economy is resilient, even with all of its excesses. Connecticut survived the disastrous defense cutbacks, and still has the 2nd highest per capita income in the US, albeit Indian casinos play a large role there.

I know the Midwest has taken its knocks and is still reeling in many places, but growth in other industries or in other geographic areas compensate for it. If I've been a steel maker for 30 years, if my mill shutdown it is disastrous. Barring extraordinary resilience, I'm probably going to live out my life at a lower standard of living.

At the same time, a university graduate in the same state may be wildly successful in a new industry.

On a personal level, the decision to outsource can be disastrous. At a national one, it is debatable. More concerning is the co-dependent economic relationship China and the US has created, one misstep there could cause financial chaos.

John Fontanella
AMR Research



2008-09-26

Sept. 26, 2008

Over the last 20 plus years we have all witness and in most cases been part of a dramatic shift in manufacturing to low labor rate countries. Some of us had to transition from managing a manufacturing operation to becoming adept at sourcing and purchasing. We also had to learn strange new things like inco. terms, ocean freight, duties, origin fees, landed cost, security programs, etc.

In short, we had to become sophisticated global guys, and speak and be totally conversant in global trade. Along the way we were so busy in our day to day sourcing and getting on airplanes we did not notice and paid little attention to the fact that we were changing the game forever. That game is our ability to manufacture.

This shift from manufacturing is and remains nothing short of how well we as people and country fare in the next decade and beyond. We were all told and were led to believe that this paradigm shift was good for us, the economy and the country. Heck, no one wanted to stand in the path of progress or be labeled as a protectionist, not be competitive or worse be out of job.

Well now, flash forward to present day. Do you like what is happening and do you think we may have sacrificed long term gain for short term profits (?). Let me define long term gain: Our ability to truly add value, to take something from nothing and make it into a product and do it so it employs your neighbors not someone in Asia, or India. Oh yeah that sounds steamy - but it is looking out for the country by looking out for the people.

We Americans, do not, in my opinion do a good job in looking out for our interest. We need to start to do just that:  look out for one another and have government that is a true representation of what it is we want / need and must have.

As John Kennedy stated in Profiles in Courage if we do not participate in government then we get the government we deserve. I guess lots of us have not participated, because we are sure seeing what happens when we are not engaged in the process.

Currently, we appear to have politicians and few leaders and that will hamper any society. My message is to get involved, if you do not like the fact that the economy is on the brink- then let your representatives know. Hold them accountable: Where and what is the plan? Where is the National Industrial policy, where is the National Trade policy and the National Infrastructure policy, Education , Health on and on.

At the moment the only thing we have to fear is ourselves if we continue to be passive.

John A.Mariano
Fellowes



2008-09-25

Sept. 25, 2008

Dan Gilmore consistently has the ability to articulate and educate on key issues in an amazing way. Here is another outstanding example.

I agree completely that we need to put more focus on our manfacturing companies. That doesn't mean we have to make everything here - we shouldn't - but it means we need to recognize more explicitly that we are in global competition, work to make our companies more competitive, and yes apply more talent there than on creating financial wizards who were shown to be fakes like the Wizard of Oz in the end.

Shay Griffin
Minneapolis



2008-09-25

Sept. 25, 2008

Interesting stuff.

But the current gloom seems rooted in a USA (and to some extent European) property bubble bursting. This has little to do with the relative cost of manufacturing in different parts of the world. The huge budget deficit (caused by tax cutting during an expensive war amongst other things) makes a response to the crisis difficult and potentially very inflationary especially if we cannot borrow abroad to finance it.

Let us not forget that the purchase of low cost manufactured items from Asia has allowed both our and the Asian workers' standard of living to grow. The issue is not where things are made but how we can over the LONG TERM balance the Balance of Payments along with associated capital flows and borrowings.

Economists have been predicting the collapse of the USA or the fall of the Dollar or hyper inflation or other items of doom for several years and this has not happened. It may still happen, but levels of budget and other deficits have risen way above the levels commentators described as 'unsustainable' 5 years or more ago with no side effects to show for it yet.

By the way if it is uncompetitive to manufacture in the USA why do Honda, Toyota, Nissan, Hyundai and others continue to seem very keen to build plants here? Same applies to the UK - when Rover finally went to the wall it was touted as the end of British auto manufacturing - those commentators seemed ignorant of the fact that Honda, Toyota and Nissan have plants there.

I agree with your article that manufacturing in the USA is doing very well in what has been for a long time now very difficult and very competitive circumstances. Manufacturers have done this by increasing productivity and shedding jobs -- yet the US economy has until very recently been adding even more jobs. These new jobs may, however, have different skill levels and different pay rates and be in different parts of the USA.

Overall the economy does OK, for individual people and families the effects can be very hard. However, people need to think long and hard about their education and their skills and where in the country they live. If all the jobs have gone from your town and the local leaders cannot attract replacement jobs then for Pete's sake move!

I met a warehouse supervisor who is in class at night learning IT and business skills because he feels the company he works for is going to move the DC and he wants better and more opportunities if and when that happens. More people need to think that way. Who is and will be competing for your job? Is it an illegal immigrant; is it an Indian or Chinese working offshore?

If we can centralize transport planning for a US 3PL at one HQ in the USA why we can't we do it in India?

Finally – at what point will business realize that raw labor cost is not everything. You may pay 1/5 for the labor but organizational effectiveness may be hampered so much by time zone, communication and cultural issues that these savings get wiped out.

Nick Turner
Senior Product Manager, Execution Solutions
Sterling Commerce


 

 




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