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-Sept.
6, 2007 |
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With the never-ending news
about the huge product recall by Mattel
over concerns about lead paint used in millions
of popular toys manufactured for the company
by a Chinese contractor, and rising scrutiny
over the safety of offshored products generally,
it's worth remembering the seminal research
done in 2003 by Kevin Hendricks of The University
of Western Ontario and Vinod R. Singhal
of Georgia Tech showing the clear impact
"supply chain disruptions" have
on company profitability and share price.
As the chart below shows,
companies announcing Supply Chain Disruptions
had stock prices that significantly lagged
their peers over a three-year period (one
year before the announcement, through two-years
afterward). When controlling for factors
such as the size of the company, vertical
industry, etc., Hendricks and Singhal found
companies announcing Supply Chain Disruptions
experienced stock prices that were down
on average between 32-41% from their industry
peers over those three years, representing
tens of millions or even multi-billions
of dollars of market capitalization.

CEOs lose their
jobs over that kind of relative stock market
performance. That fact, and the profitability
and stock price losses from important Supply
Chain glitches, show why aggressive risk
management and supply chain controls are
well worth the cost of this "insurance."
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