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                   When the whole Quick Response initiative for consumer goods
                    and retail was getting established  in the early 1990's,
                    (UCC-128 carton/pallet labeling, 856 advance ship notices),
                    the majority of those in the industry, both vendors and end
                    users, would have guessed that within just a few years virtually
                    every logistics flow would have been based on ASN visibility
                    and receiving. 
                  Well, there certainly has been a lot done (a lot of progress?)
                    in the retail chain and by many companies in other industries,
                    but I am still amazed, as we approach 2004, at the number
                    of companies, including major corporations, that aren't
                    getting ASN's even from their own plants into DCs,
                    let alone from outside suppliers.  
                  Wow. I met with the CIO of a large restaurant chain recently,
                    who in a discussion of some new web based tools that could
                    make it relatively easy for suppliers to start generating
                    ASNs for them, reacted something like "We wouldn't
                    want to place an additional burden on our vendors." 
                  I kind of thought it was more like supply chain
                    integration, which, by the way, saves you about 40%
                    in receiving time and improves inventory management. 
                  So what's the deal? Ok, traditional EDI is expensive
                    and harder than it should be, but today there are lots of
                    alternatives. It just isn't that hard to get ASN's
                    intra-network - the barriers to doing so seem to be
                    more political/cultural than IT or investment related - the
                    payback for the investment is huge. OK, so there is a cost
                    to manufacturing, and a benefit to distribution, but isn't
                    this what supply chain management is all about - horizontal
                    process integration, looking holistically at lowest total
                    costs? The web should make getting ASNs intra-company and
                    from suppliers a lot easier. So why aren't we further
                    along? 
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