When I think about the benefits of product sequencing it takes me back to the first job I had working after school in a grocery supermarket. Way back then supermarkets were much smaller than they are today, although large when compared to the typical neighborhood Mom & Pop store. They were open from 9 till 6 every day except Thursday and Friday when they were open 9 till 9. They were closed on Sunday – as was the law in most communities across the US at that time.
While I was trained to do a variety of tasks including running a checkout cash register (way before bar code scanners) and bagging customer’s groceries, my primary responsibility was keeping the grocery aisles stocked with product, and of course, working with customers who needed help finding what they were looking for.
Every day we had to “face” the shelves (moving oldest product to the front), and report to the store manager what items were below the minimum on-hand quantity (no POS re-ordering system).
There was no VAS (Value Added Services) performed at the DC. Grocery DCs were more like warehouses then - not yet capable of picking individual items or split case quantities. So, the manager could only order replenishment in full case quantity. In those days every item sold in the store had to be stamped or ticked to indicate the selling price. Therefore, pricing was done at the store during stocking.
Typical of most retail stores of that period - there was very little back room space. To make matters worse, glass beer and pop bottles, which were returned to the store for refund, consumed much of the available storage space. So the trick was to order a sufficient amount of each item for the following week without overflowing the shelf space allocated to an item. However, some overflow was unavoidable and we had to find space for those items either over top of the shelves or on the floor under the bottom shelf – not an ideal arrangement.
At 7:00 AM every Saturday morning we started unloading the dry goods trailer that had arrived over night. We received one trailer per week. Meat, produce, and frozen items arrived 2 to 3 times a week on small refrigerated vans.
At the DC, cases were floor stacked in the trailer in a random sequence (no family grouping). Pallet loads of product (usually sale or promotional items) would be stretched wrapped and sitting on the tail end of the trailer. We had to get those off first using a pallet jack. Fortunately, the store was equipped with a dock. Not all stores had one. Thankfully, this didn’t happen very often, but when it did it was a big handling problem for us. We had no space to stage a pallet load in the backroom, and putting a pallet load anywhere on the sales floor was not allowed. There was no end of aisle sales space for promotional items like there is today. So a display would have to be built somewhere in the store – all of which took a lot of time to arrange and setup.
Unloading a full trailer usually took a few days. Working in the confined space of the backroom, we would unload and stack cases onto small narrow hand carts, sorted by product sequence within the aisle. Most often we would double and triple handle cases while trying to sort and arrange them on the carts. We had to unload and restock in phases in order to avoid gridlock in the backroom. All items had to be reconciled against the manager’s order and any discrepancies noted.
Store aisles were much narrower than they are in today’s big box supermarkets. So, in order to minimize aisle congestion and related safety issues, we were allowed to restock during slow periods only. During holidays and peak seasons we were forced to restock at nights after the store was closed to customers.
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