Who has the top consumer packaged goods and retail supply chains?
Each year, SCDigest reports on the annual survey results from Kantar Retail (which acquired Cannondale Associates, the prior authors of the study, about a year ago), which ranks the top consumer packaged goods industry supply chains and the top retail supply chains in the retail segments that sell those packaged goods products.
The full Kantar survey and report, which it calls its PowerRanking, was just released for 2010, and covers a number of company performance measures for both consumer goods manufacturers and retailers, including such areas as brand power, marketing programs, sales teams, overall business fundamentals, etc. Supply chain management is one of those categories included in the survey.
The rankings for this year, as always, were developed through the interesting methodology of asking retailers to rate manufacturers on each of these categories, and manufacturers to rank retailers on a similar set of attributes.
Both manufacturers and retailers are from the consumer packaged goods, food and beverage areas. That means manufacturers in such categories as apparel/soft goods, electronics, hard goods, etc. are not included. Similarly, the participating retailers are drawn exclusively from sectors such as mass merchandise, traditional grocery, warehouse clubs, and drug store chains that focus on consumer packaged goods sales.
The theme of this latest report is "Superior Peformance in the New Normal," with the report saying it really is a new environment after the depths of the recession for both manufacturers and retailers.
"The New Normal is not just about frugality or low prices. The shopping pattern is more contingent
on prioritization. Shoppers today cannot have it all, but they are making choices about what is
important," the report says. "The decision shift is from “and” to “or.” The prioritization context also has ramificationsfor the marketplace. In a frugal marketplace, the strategy would be to compete solely on price.
In a prioritization marketplace, the strategy is to be at the top of the priority list."
Top Manufacturer Supply Chains
This week, we look at the top consumer packaged goods suppy chains, as rated by some 35 retailers, ranging from Wal-Mart to Kroger, CVS, Dollar General and more.
(Supply Chain Trends and Issues Article - Continued Below)