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Focus: Distribution/Materials Handling

Feature Article from Our Distribution and Materials Handling Subject Area - See All

From SCDigest's On-Target E-Magazine

- Oct. 1, 2014 -

 
Supply Chain News: Highlights from the 19th Annual Third-Party Logistics Study


Spend on Outsourcing in North America and Europe Seems to be Slowing, while "IT Gap" Continues to Shrink

 

 SCDigest Editorial Staff


For the 19th consecutive year, Dr. John Langley of Penn State University has led the annual Third Party Logistics Study, released again this year at the CSCMP conference in San Antonio last week.

The data, based on survey responses from hundreds of shippers and 3PLs worldwide, doesn't usually change all that much from year to year, but some overall trends are clearly discernible. One important question is whether the rapid growth of outsourced logistics is slowing or even flatlining a bit - a big change from the past decade.

In general, shippers and 3PLs seem to be ever more satisfied with their mutual relationships, and slowly but surely shipper satisfaction with 3PL IT capabilities continues to increase.

SCDigest Says:

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SCDigest wonders if the level of outsourcing as a percent of total logistics spend may not be reaching a sort of ceiling, where outsourcing spend will not grow by much more than overall GDP growth in coming years.
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That said, there are still gaps in the how collaborative and strategic outsourcing relationships really are versus the avowed intentions of both sides.

Once again this year, the report highlights several major themes and trends, in addition to the basic survey responses that generally remain close to the same from any one year to year. For this 2015 report, those focus issues were omni-channel fuflillment, workforce management, CRM and mobile technologies, and Mexico.

This week, SCDigest will summarize highlights of the main body of the report. Next week, we will do the same for the focus areas of the 2015 study.

The rate of growth in 3PL spending appears to have slowed in North America in 2013.

As shown in the chart below from the report, based on data from Armstrong & Associates, 3PL revenues in North America were up just 2.9% last year versus 2012. That is well down from the 6.7% growth seen the prior year, and likely under the rate of underlying economic growth, which has not usually been the case for spending on outsourcing over the past two decades.

 

While we don't have a figure for all of North America to compare, US nominal GDP rose 3.4% in 2013, above the 2.9% growth in North American 3PL revenues.

 

European outsource spending was basically flat, in an economy that was about the same, while 3PLs in South America saw 3% growth and those in Asia the strongest numbers at 5.3% revenue gains.

 

 

Changes in 3PL Spend by Region 2012 t0 2013

 

 

 

Source: 2015 3PL Study, from Data from Armstrong & Associates

 

The long run cumulative average growth rate, or CAGR, is also trending down, at last in North America and Europe. The former has seen a CAGR of just 4% since 2006, while 3PL spend in Europe has actually seen slightly negative growth over that period. Asia and South America have seen much faster growth, both over 10%. Of course, the economies of those two regions have also growth much more rapidly over that time than the developed word.

 

The 3PL report notes that "it appears that the cooling off of many global economies may be responsible for the somewhat slower or limited growth in 3PL revenues throughout the regions of the world."

 

That is undoubtedly true, but SCDigest wonders if the level of outsourcing as a percent of total logistics spend may not be reaching a sort of ceiling, where outsourcing spend will not grow by much more than overall GDP growth in coming years.

 

That contention is supported by this year's data, where shippers reported an average of 36% of their total logistics expenditures are related to outsourcing. That is down a lot from the average of 44% reported
last year and 42% reported in the year before that.

There is always some "noise" in any such survey data, so the specific numbers in any given year should be taken with a grain of salt, but the general trend does seem to show a decline in the percent of outsourcing spend. The report notes there were some changes in the survey population this year that could also account for the changes in these data points.

That said, the data does not support the idea that shippers are heavily increasing their "insourcing" of logistics activities. 67% of shippers indicate they are increasing their use of outsourced logistics services this year, though that us down from the 72% of shippers moving that direction in 2012.

Conversely, just 26% of shippers report they are returning to insourcing at least some of their logistics
activities. But that is up from the 23% the previous year.

As others have noted, in general there is also a trend to consolidate the numbers of 3PLs a company uses. 53% of shippers say they are working to reduce the total number of 3PLs with which they work - down just a bit from the 56% of respondents who felt that way in 2012.

A full 92% of shippers say that their work with 3PLs have generally been successful, a number that continues to slowly rise over time. Meanwhile, an almost unanimous 98% of 3PLs consider their relationships with shippers generally successful.

(Distribution/Materials Handling Story Continues Below )

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"IT Gap" Still Present but Continues to Decrease

For its entire history, the 3PL report has shown that shippers are less than satisfied with the level of 3PL IT capabilities, even as the perceived importance of those IT capabilities rises.

That basic scenario is true again this year, but what the report calls the "IT gap" is slowly and surely declining. As shown in the figure below, while the percent of shippers who say a 3PL's IT capabilities is a critical element of overall success has risen from 89% in 2002 to 97% in this year's results, the percent of shippers satisfied with those capabilities has increased at a much faster rate, from just 27% in 2002 to 60% this year.

 

IT Gap Slowly Closing for 3PLs

 

 

Source: 2015 3PL Report

 

That is a meaningful change, and generally good news for 3PLs. At one level, this should not be surprising, as over the past decade the majority of 3PLs have moved from home-grown and admittedly limited technologies to the same commercial packages that shippers themselves use.

The conclusion: either shipper perceptions have not yet caught up with 3PL technology realities, or 3PLs are simply not using the capabilities they have to their maximum extent.

Additionally, this year's data shows that shippers and 3PLs are about equally satisfied (73% and 77%, respectively) with the openness, transparency and good communication in their relationships, numbers which seem to go up year after year, in a good sign for outsourcers.

Meanwhile, 75% of shipper respondents judge their 3PLs as sufficiently agile and flexible to meet future business challenges, up substantially from 66% the previous year.

This year, 41% of shippers report they have engaged in gainsharing arrangements with their 3PLs, while 58% of 3PL provider respondents indicate they have engaged in gainsharing with customers.

The report observes "while the use of gainsharing is a valuable element of many shipper-3PL relationships, there are other relationships where some variation of a more traditional "fee for service" model is preferred. Although this has not been formalized into a research question, our hypothesis is that the use or non-use of gainsharing would be related to whether customers prefer more tactical/operational relationships with their 3PLs or relationships that are more strategic in nature."

 

That is an interesting question. SCDigest has seen gainsharing used with 3PLs even in more tactical/operational relationships simply to drive continuous improvement.

We wish the report had contained data this year again relative to how 3PLs services are procured. Procurement-led decisions tend to be more price/cost oriented than service/collaboration focused, the report noted last year. The data showed that while initial contacts are usually for three years, and that 75% of the time shippers renew with the same provider, subsequent contracts are more likely to be for only one to two years, to keep cost pressure on their 3PLs.

The full 2015 3PL Study is available with free registration at 3PLStudy.com.

 

We will be back with a summary of the special focus areas of the report next week.


Any reaction to this year's 3PL report summary? What are your thoughts about 3PL IT capabilities? Let us know your thoughts at the Feedback button below.


Recent Feedback

We're finding that most shippers have already made the move to incorporating 3PL services, so a slowing down is plausible. On the other side we see very little if any insourcing activity.


Alan Przybyla
Manager
PwC
Oct, 06 2014
 
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