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- July 24, 2013 -  

Supply Chain News: Leading High Tech Company Has to Improve S&OP Process, Supporting Tools Rapidly After Outsourcing Strategy Leads to Real Challenges

 

Radisys Lost Visibility, was Dealing with Multiple Plans of Record; Now, High Levels of Visibility, Single Plan, More Rapid Response to Customer Demand

 
   
   
by SCDigest Editorial Staff  
   

Every Sales and Operations Planning success has a story, and one of the more interesting ones SCDigest has heard lately comes from Radisys, a leading provider of wireless infrastructure solutions for markets such as telecommunications, aerospace and defense, and health care.

Despite a relatively immature S&OP process and limited and problematic technology support, Radisys (Hillsboro, OR) was nevertheless getting along, until a decision in 2009 to outsource its manufacturing operations.

SCDigest Says:
"We probably spend about 80% of our time now on the analytics, rather than basic tasks, which is a complete reversal from before," Aleman said.

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That according to Lisa Aleman, now director of S&OP at Radisys, on a recent Videocast from our Supply Chain Television Channel (see link to on-demand version of Building S&OP Shock Absorbers into Your Business broadcast below.)

What the company at the time did not fully understand, Aleman said, was "the level of visibility into supply that would be required to manage a fully outsourced supply chain" - and how more difficult that would be to achieve in an outsourced world versus in-house manufacturing.

After the move to outsourcing, the lack of that required visibility led to a scenario in which "even relatively simple decisions became rather difficult for the company," Aleman said. "Do I have enough supply? Do I have enough demand? Can I commit to certain orders? Can I respond to a customer in a rapid timeframe? All of those things were basically lost."

A big reason for that was the company was no longer operating on a single plan of record.

"The contract manufacturer had a plan of record for supply, Radisys had a plan of record for demand, and nowhere were those two things housed together," Aleman said.

Exacerbating the problem was that the company's demand planning software was an in-house tool that was "antiquated," with numerous limitations and problems. Those included only supporting serial inputs, so that multiple people could not update the system at the same time, numerous patches overtime such that the system was difficult to understand, frequent down time and more.

The result: a critical change in business and supply chain strategy expected to deliver lower costs was quickly swamped with problems, and became a lot more than just a supply chain problem, but rather a major company issue. Safety stocks that had been built to help buffer the switch to outsourcing were rapidly being drawn down.

"We were basically exposing supply gaps to our customer base," Aleman said.

Around that time, Aleman was brought in, and in early 2010 the team "took a step back, realizing we needed to put the right infrastructure in place so that we could have supply and demand all in one system," she said. "We wanted one collective plan with all the demand elements and all the supply elements together to get visibility."

And that of course had to include contract manufacturers, as they may be "running to a set of objectives and optimization schemes that may not be conducive to what Radisys' needs were," Aleman observed, adding that until a new set of automated tools were brought in the company couldn't really well see that dynamic.

There were also cycle mismatches. The in-house demand planning tool really would only enable Radisys to generate a monthly forecast, whereas the contract manufacturer was operating on a weekly "heart beat," and the company needed to commit to customers on daily basis.

Lisa Aleman Shares Radisys' Journey to S&OP Success on Recent Videocast

 

 

 

"It was almost the perfect storm," Aleman said.

 

New Process and Technology to the Rescue

 

Something had to change, and change quicky. Aleman and her team rapidly led the effort to find the right toolsets to support the capabilities they need to gain visibility, bring supply and demand together, generate the single plan of record, and more. Those new capabilities would also allow Radisys to improve its S&OP process, which Aleman characterized at the time as being at a very low level of maturity when compare to a Gartner model for S&OP excellence.

(Supply Chain Trends and Issues Article - Continued Below)


 

 
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Two solutions providers were ultimately selected to provide an integrated tool set: Steelwedge for demand planning and S&OP workbench capabilities, and icon-scm for demand management, order prioritization and more (see graphic below).

Given the stakes, speed was of the essence, and Aleman said that "you might think it would take a lot longer, but we were able to deploy this automation in less than six months. It was pretty quick."

 

Available Resources

 


On-Demand Videocast: Building S&OP Shock Absorbers into Your Business

 

Videocast Slides: Building S&OP Shock Absorbers into Your Business Videocast Slides

 

Solution Providers in the Case Study

 

Steelwedge: Built on a single, cloud-based Integrated Business Planning platform, Steelwedge Sales & Operations Planning (S&OP) solutions are trusted by large, global manufacturers across multiple industries. With an easy-to-use interface, easy-to-access SaaS applications and easy-to-configure platform

 

icon-scm: Our solutions allow you to understand the impact of any decision to your strategy, your customers, your finances and your operations before, while and after you execute. With icon-scm supply chain planning and supply chain collaboration planning solutions management at all levels can maximize visibility and minimize response time through automated, integrated, fast, and flexible tools.



While those software tools were being implemented, Aleman led her team on an effort to manually run as close as possible to what the new processes would be, though she noted that "there are simply some things you can't pilot in the process without the automation." Nevertheless, that strategy enabled the team to quickly get up and running with the new software when it was ready to go.

It also allowed Radisys to find some areas of improvements early on, before the software was live. For example, the company thought that weekly plan updates would be sufficient, but soon learned daily plans were actually required.

The tools also allowed Radisys to much more of a "management by exception" environment, freeing up staff for more value added tasks.


"We probably spend about 80% of our time now on the analytics, rather than basic tasks, which is a complete reversal from before," Aleman said.


The basics of the new process and the role of the new software is shown in the graphic below.

 

Radisys Adopted New Planning Process and Tools for Success

 

 

 


The strategy has led to a number of benefits, which include:


• Significant improvement in forecasting, demand and supply management, and the S&OP process

• Realization of the cost advantages from the initial outsourcing strategy

• Creation of a single plan of record that works across demand, supply and the contract manufacturer

• Strong integration of the supply chain plan with the company's financial plan, moving Radisys to more of an "integrated business planning" environment beyond traditional S&OP.

• Reduction in forecast cycle time from 2.5 weeks to 1 to 1.5 weeks

The changes have also allowed Radisys to react more quickly to market opportunity and demand, which is essential in the high tech world, especially for telecom customers.

"As most people know, those markets move very quickly, and speed is really the name of the game," Aleman said. "The tools that we have dropped in have allowed us to take advantages of situations where we may even be duel sourced, and if you come up with the answer first, you will typically win the business."

Ironically, due to a more recent acquisition, Radisys is back in the in-house manufacturing game, but Aleman says it was easy to adapt the new tools and processes to that new reality as well.

SCDigest is especially impressed with the speed in which Radisys was able to move from low levels of S&OP performance to very high levels, but then again, that's what a real sense of business urgency and the right team and tools can achieve.

Any reaction to this case study of S&OP success? How does outsourcing change planning requirements? Let us know your thoughts at the Feedback section below.


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