This week's Supply Chain Trivia Question, Only from SCDigest!

Each week, we take the trivia question from our weekly on-line newsletter and post it on our web page. To view past issues of Supply Chain Digest, go to the SCDigest archive. To receive the valuable, complimentary newsletter, subscribe now.

Question: What was the name of the supply chain program championed by Roger Millikin of textile manufacturer Milliken & Company (and others) in the late 1980s?

Answer is below.

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ANSWER:

"Quick Response" - the idea being to react more quickly to replenish stores based on actual consumer demand. The concept set the stage for much additional thinking in the consumer goods-to-retail chain even to today, but wasn't effective enough to save the US apparel manufactururing industry, as Millikin had hoped.