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-May 8, 2008 |
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This week's Supply Chain Trivia Question, Only from SCDigest!
Each week, we take the trivia question from our weekly on-line newsletter and post it on our web page. To view past issues of Supply Chain Digest, go to the SCDigest archive. To receive the valuable, complimentary newsletter, subscribe now.
Question:
The supply chain concept of the “Forrester Effect” is more commonly today known by what term?
Answer is below. |
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ANSWER
The Bullwhip Effect – the roots of the model, which shows how demand signals get skewed as they move back up the supply chain from true end user demand, has its roots in work by J. Forrester, but really reached the supply chain consciousness when Dr. Hau Lee later wrote about it as the Bullwhip Effect.
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