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-February 7, 2008 |
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This week's Supply Chain Trivia Question, Only from SCDigest!
Each week, we take the trivia question from our weekly on-line newsletter and post it on our web page. To view past issues of Supply Chain Digest, go to the SCDigest archive. To receive the valuable, complimentary newsletter, subscribe now.
Question:
Who is Chris Anderson and Why is he Important to the Supply Chain?
Answer is below. |
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ANSWER
He is the editor of Wired magazine, who in 2004 wrote an article called "The Long Tail," which subsequently became a book. The original concept primarily had to do with the notion that in the internet age, companies could make money by selling products for which at an individual SKU level there was comparatively low demand (amazon.con, netflix, itunes). The idea has morphed, in part, to companies taking a stronger look at how to optimize their low demand SKUs, as product proliferation is for many confounding the Pareto Principle. |
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